Take a seat — Sidney Sweeney’s latest campaign is over.
The “Euphoria” actress, 28, sat on a chair wearing only a black thong and sheer tights, with several bras and tanks dangling above her head in a new photoshoot for lingerie brand Syrn.
The underwear, part of the brand’s latest collection with the slogan ‘Do What Makes You Naked’, will be released on March 4th and will be the first product from Syrn’s ‘Comfy’ line. It replaces the previous Syrn drop’s corset and garter belt with a scoop-neck bra and boyshorts made from a fabric the brand calls “Seamless Stretch.”
The chair moment was just one of several acrobatic poses Sweeney performed on set, as seen in a video posted to Singh’s Instagram. She also did some poses with a twist, including the “inverted chair pose,” the “knee lick pose,” and the “triangle hip lift pose.” These are all just the basics of this brand.
The actress is modeling herself in the campaign, a move she’s made with every Syrn drop since the brand launched in January.
In another clip, the actress gave fans a behind-the-scenes tour of the lineup, pulling stretchy bralettes and underwear off the racks. “It’s okay to layer. I like to mix and match everything,” she said, wearing two layers of contrasting colored bras and boy shorts.
According to the brand, the collection is designed for “your most comfortable moments” and features pieces made to “move without thinking.”
Backed by Cotu Management, a venture capital fund backed by Jeff Bezos and Michael Dell, Syrn unveiled its Seductress collection in January, along with a headline-grabbing stunt in which Sweeney and her team hung bras on the Hollywood sign.
Three additional “worlds” have since been added to this debut: “Romantic,” “Playful,” and now “Confit.”
