The Seattle Seahawks vs. New England Patriots Super Bowl LX simulcast on NBC, Peacocks and Telemundo averaged 124.9 million viewers Sunday night.
Looking at the number of viewers who watched a fairly modest Super Bowl, Seattle defeated New England 29-13 to win the Super Bowl for the second time in history. That’s down slightly from last year’s game, in which the Philadelphia Eagles beat the Kansas City Chiefs, which averaged 127.7 million viewers on Fox, the biggest television audience in history.
However, NBC reported that viewership peaked in the second quarter of the game (7:45 p.m. to 8 p.m. ET), with an average audience of 137.8 million viewers, the highest viewership in U.S. television history. It was also the most-watched television broadcast in NBCUniversal history.
The 124.9 million viewership statistic comes from the Live + Same Day Nielsen Big Data + Panel, which includes NBC, Peacock, Telemundo, NBC Sports Digital and NFL+. This makes the program the second most-watched program in U.S. television history, behind last year’s Super Bowl LIX on FOX.
These statistics, measured by Nielsen, represent the average number of people watching at a given moment during each game, but the totals naturally fluctuate throughout the television broadcast. Super Bowl LX aired from 6:40pm to 10:28pm ET.
Bad Bunny’s halftime performance was an audience attraction in its own right, reaching an average audience of 128.2 million viewers. While it wasn’t close to the 133.5 million viewers Kendrick Lamar had during last year’s game, it’s still an impressive number.
For Telemundo, the broadcast averaged 3.3 million viewers, making it the most-watched Super Bowl in U.S. Spanish-language television history. The television broadcast peaked at 4.8 million viewers during Bad Bunny’s halftime show.
NBC chose to continue the Winter Olympics after the Super Bowl, and the network said “Milan Primetime” and “Milan Prime” averaged 42 million viewers. This was NBC’s highest attendance for a Winter Games since Day 2 of the 2014 Sochi Olympics, and a 73% increase over the 2022 Beijing Olympics coverage following Super Bowl LVI (24.3 million viewers).
“The Super Bowl and NFL once again delivered huge audiences across the NBC broadcast network, Peacock and Telemundo, providing an unprecedented introduction to prime-time coverage of Milan,” Rick Cordella, head of NBC Sports’ Plexi, said in a statement. “The Super Bowl and the Olympics are two of the most powerful events in the world, and we salute our talented production, technical and announcement teams for delivering best-in-class presentations to our viewers, broadcasters and partners.”
Below is a look at Super Bowl viewership trends since 2010, when the big game first drew more than 100 million viewers.
Source: Nielsen. The first Super Bowl in 2026 was the first Super Bowl to be reported using Nielsen’s big data + panel methodology. All previous reports used Nielsen panel-only measurements. The first Super Bowl to incorporate outdoor (OOH) viewing was SB LV. Nielsen began including OOH viewing in its national TV measurements in September 2020. As of February 2025, Nielsen OOH measurements cover 100% of the continental US TV population. Super Bowl XLVIII featured the first Spanish-language Super Bowl broadcast.
