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The fashion industry is aiming for gold.
Ahead of the 2026 Milan-Cortina Winter Olympics, a number of brands have teamed up with Team USA to launch truly stylish products, from après-ski knitwear to the athletes’ official Ralph Lauren looks.
Whether you’re waiting for some action on the slopes, in the halfpipe, or on the ice rink (or just watching the opening ceremonies and celebrity cameos), we’ve rounded up your best sporty-chic bets below.
If there were a marketing Olympics, Skims might be competing for the gold medal. Kim Kardashian’s viral brand launched its fourth Team USA capsule collection this month, along with an ad campaign featuring several Olympic and Paralympic athletes. The design combines the brand’s signature buttery-soft fabrics and curve-hugging silhouettes with American iconography.
Team USA Olympic Shrink T-Shirt Skim
Team USA Cotton Jersey Olympic Cami Skim
Skims for Team USA Olympic Long Sleeve T-Shirt
49ers WAG turned entrepreneur Kristin Juszczyk knows a thing or two about game-day style. She’s dressed the likes of Taylor Swift, Olivia Culpo, and Simone Biles in custom pieces, and after collaborating with the NFL to launch an off-season label, she’s recently expanded to include the NBA, WNBA, and (you guessed it) the Winter Olympics. True to form, the new drop features a patriotic version of the color-blocked puffer fish that Swift helped put on the map.
Offseason x Team USA Unisex Quarter Zip Sherpa Pullover
Offseason x Team USA Unisex Puffer Jacket
Offseason x Team USA Women’s Cropped Puffer Jacket
Leave it to J.Crew to put a preppy spin on Olympic merchandise. The brand has partnered with U.S. Ski & Snowboard for a line of 70s- and 80s-inspired knitwear and accessories. These retro styles are likely to sell out well before the opening ceremony, so buy yours soon.
J.Crew US Ski & Snowboard Graphic Sweater
J.Crew US Ski & Snowboard Fair Isle Roll Neck Sweater
J.Crew US Ski & Snowboard Warm-up Fleece Pullover
No brand is more synonymous with Team USA than Ralph Lauren. After all, this timeless brand has been outfitting all of America’s Olympic and Paralympic athletes for almost two decades. There are several similar styles available, which do not require Olympic trials and can be purchased by the general public.
Polo Ralph Lauren Team USA Performance Mesh Polo Shirt
Polo Ralph Lauren Team USA Fleece Mock Neck
Polo Ralph Lauren Team USA Flag Bearer Jacket
Dreaming of a big win for Team USA? Stay comfortable while you watch thanks to this collection of ultra-soft designs featuring blanket stars like Khloe Kardashian and Hailey Bieber arranged in American flags. (If you want to bring your furry friend along for the fun, there’s also a Team USA dog bed.)
Barefoot Dreams Cozy Chic Team USA Stars and Stripes Socks
Barefoot Dreams Cozy Chic Team USA Star-Spangled Banner Throw
Barefoot Dreams Cozy Chic Team USA Stars and Stripes Beanie
Page 6 Why You Can Trust Style Shopping
This article was written by Hannah Southwick, Commerce Associate Editor at Page Six. Hanna covers actually affordable styles worn by celebrities, testing celebrity brands and finding beauty products that keep stars red carpet ready. She consults stylists and industry experts (including celebrities themselves) to get first-hand product recommendations, trend predictions, and more. In addition to writing for Page Six since 2020, her work has also been featured in USA Today and Parade.
