Indian streaming giant JioHotstar has announced a restructured subscription model that will increase prices in several tiers while introducing monthly payment options across its service lineup.
The updated pricing framework, effective January 28 for new subscribers, introduces monthly plans starting at INR 79 ($0.87) for the mobile tier. The move represents a response to what the platform has described as explosive growth in big screen viewing since its launch 11 months ago.
The new structure offers monthly, quarterly, and annual subscription options across all three tiers: Mobile, Super, and Premium. The mobile tier is available for INR79 ($0.87) per month, INR149 ($1.64) quarterly, or INR499 ($5.49) annually. Super tier pricing is set at INR 149 ($1.64) per month, INR 349 ($3.84) quarterly, and INR 1,099 ($12.09) annually. Premium subscribers can choose from INR299 ($3.29) per month, INR699 ($7.69) quarterly, or INR2,199 ($24.20) annually.
Price changes include significant price increases for Super and Premium tier subscribers. Super’s quarterly plan will increase in price from INR 299 ($3.29) to INR 349 ($3.84), and Super’s annual plan will increase in price from INR 899 ($9.89) to INR 1,099 ($12.09). There will also be price increases for the premium tier, with quarterly plans going from 499 rupees ($5.49) to 699 rupees ($7.69), and annual plans going from 1,499 rupees ($16.50) to 2,199 rupees ($24.20). Premium monthly fees and all mobile tier prices remain unchanged. Existing subscribers who are auto-renewing will maintain their current prices and benefits without interruption.
The content realignment will now bundle Hollywood programming into Super and Premium tiers for new users, and allow mobile subscribers to add Hollywood content through separate paid options.
Sushant Sreeram, Head of SVOD Business and Chief Marketing Officer, JioStar, said, “As we continue to build India’s broadest and most comprehensive entertainment ecosystem, it is important that our subscription choices align with our viewers’ viewing preferences.” “This update brings greater flexibility and choice across your subscription needs, supporting long-term investments in premium storytelling, the best live sports, and high-quality streaming experiences at scale for our viewers.”
The price revision comes as JioHotstar reaches a major scale milestone of crossing 1 billion downloads on Google Play and serving 450 million monthly active users across India. The platform’s library includes more than 300,000 hours of content across 19 languages, including major sports venues, content from more than 100 network channels, originals, movies and international programming.
The streamer is positioning this change to support changing consumer preferences towards customized big-screen experiences and connected TV viewing, alongside continued mobile accessibility. JioHotstar’s content offering includes live sports, creator programming through the Sparks platform, live cultural events, children’s programming, anime, Hollywood and international content.
JioHotstar is the streaming arm of billionaire Mukesh Ambani’s JioStar, the Indian media giant created through the merger of Disney’s Star India and Reliance’s Viacom18.
