Greg Goodfried, a digital entertainment veteran who has worked with the likes of Charli D’Amelio, Jennifer Lopez and Bethany Frankel, will join CAA as an agent in the creators division, representing digital influencers, podcasters and other talent looking to break into social media, mobile outlets and other types of content.
Goodfried will also work on building digital strategies for CAA clients across the agency’s multiple divisions, including film, music, television, sports and more.
Goodfried previously ran Damgood Management, which he launched in 2023 after working with D’Amelio as president of D’Amelio Family Enterprises and as an agent in UTA’s digital media division. He was the founder of EQAL, a digital content studio that created digital publishing and video strategies for consumer brands and artists including Lauren Conrad. EQAL was sold in 2013 to Everyday Health, part of Ziff Davis.
“There are few people who have driven innovation so consistently across the digital and creator worlds, and Greg is one of them,” says Brent Weinstein, head of CAA creators and a member of CAA’s senior leadership team. “He has been a trusted business partner, colleague and friend for more than 20 years, and we are excited to see him leverage his entrepreneurial spirit, expertise and creativity to advance meaningful initiatives for our clients and partners.”
Jamie Guggenheim, previously a manager at DamGood Management, joins Goodfried, a CAA Creators, as an agent.
CAA Creators provides sales, advisory services and corporate development work, working with digital video and audio creators as well as marketers, businesses and capital backers. CAA Creators represents major creators including Amelia Dimoldenberg, Quen Blackwell, Meredith Duxbury, iShowSpeed, Haley Kalil, Trisha Paytas, and Liza Koshy. In the past year, the division has signed the likes of Dahl Mann, Jesser & Bucketsquad, Mythical Entertainment’s Rhett & Link, Destroying and Airrack.
