Westend Films has been appointed with two senior executives to enhance international sales, production and marketing operations, reflecting the company’s continued growth and strategic expansion.
Neta Rena Mor will be taking part in the lead of television, co-production and IP, overseeing sales, IP and co-production of Westend’s growing television slate. Lucie Braverman is involved as head of marketing and promotion, leading global marketing, promotion and festival strategy for a diverse portfolio of film and television projects.
These appointments reflect West End’s ambitions for the future, the company said it, along with New York City-based Braverman, is focused on strengthening its position in the international television market and expanding its presence in North America.
Braverman’s Hire “emphasizing the company’s commitment to amplifying its footprint in the US and continuing to expand its global reach while fostering deeper relationships with US distributors, filmmakers and the media.”
MOR’s appointment is part of Westend’s strategic drive to “build a robust and diversified television business and position the company for long-term success in a rapidly evolving global market.”
MOR began his career with Westend Films as a sales and acquisition executive, working on acclaimed titles such as “Una” by Benedict Andrews, “Una” starring Rooney Mara, “Green Room” by Jeremy Saulnier, and “The Browinner,” an Academy Award-nominated title.
From 2018 to 2025, she served as Senior Manager of International Co-Production and Distribution for Hot’s leading broadcasting stations, internationally known for its “in treatment” and “emotions” (both adapted to HBO). In this role, she led a global partnership and brought local storytelling to a global platform.
MOR has oversaw co-produced and acquired such other works as “Borders” (Netflix/ZDF), “Losing Alice” (Apple TV+), “The Dreamers” (Sundance Now), and “Bad Boy” (Netflix). She is also the executive producer of Netflix’s original “French Lover,” starring Omar SY.
Braverman began his career at Studiocanal in Paris before joining Westend in 2014. During her tenure, she confronted the head of marketing and contributed to a global campaign of highly acclaimed films, including Academy Award nominations “Breadwinner,” “Song of the Sea,” “Green Room,” “Close” (Netflix), “Mr. Jones,” and the HBO Max series.
In 2021, Braverman joined Universal Pictures Content Group as Senior Global Product Manager, overseeing global distribution releases and 360° marketing campaigns, ranging from Amblin Partners’ horror “Cam Play” to Rayline Entertainment’s “Brian Wilson: The Long Promised Road” and Ridley Scott Creative Group’s “Kipchoge: The Last Milestone” and overseeing a wide range of titles. Most recently she was Director of Marketing, Branding and Creative at Hudson Yard Experience.
“We’re committed to providing a great opportunity to help you,” said Maya Amsellem, managing director at Westend Films. “Neta’s sales expertise and strong industry relationships combine with Lucy’s creative vision and the global marketing experience to bring an incredible combination of skills to our team. We are excited for the opportunities ahead as we continue to offer exceptional films and TV series to our audiences around the world.”
“I’m thrilled to be rejoining the West End of vision and creativity that I’ve admired for years,” Neta Lena Mo said. “We look forward to developing new collaborations and driving the growth of our extraordinary TV lineup.”
Braverman said, “We are excited to reunite with Maya and the Westend team. We look forward to creating an impactful marketing campaign that will expand our US presence and bring amazing films and TV series to audiences around the world.”
