John Steinlauf, who previously conducted advertising sales operations for Scripps Network and Discovery Communications along with Warner Bros Discovery, has joined VideoAmp’s board of directors.
Steinlauf has played a key role in Warner, which has adopted video ampere technology to provide alternative measurement technology to advertisers in recent years. Nielsen and Warner Bros. Discovery recently announced that Nielsen has renewed their agreement to provide measurement data to media conglomerates, but they also maintain their agreement with VideaMAMP.
“John offers a rare combination of industry expertise and client experience.
I’ve seen Videoamp directly and directly the impact the solution can provide,” Peter says.
Liguori, CEO of VideoAmp, said in a prepared statement. “His deep understanding of the challenges and opportunities faced by advertisers and publishers will contribute as it continues to accelerate the industry’s shift towards more transparent, interoperable and effective measurement.”
During sales, Steinlauf developed a reputation as a thoughtful academic that devised non-traditional advertising packages across a wide media portfolio. One effort has created a package of commercial inventory to top programs that include lifestyle shows, including sports properties as well as lifestyle shows from discovery outlets such as Food Network and TLC. Movies that may appear on TNT and TBS. Tent pole event at CNN.
In recent months, VideoAmp has updated and expanded its partnerships with AMC Network, A+E Network, Fox, NBCuniversal, Paramount Global, and Televisaunivision.
“Videoampere is leading the generational change in how we measure our audiences and how we measure their ratings.
Platforms,” Steinlauf said, “As someone who relies on Videoamp’s capabilities as a client, I’m excited to accelerate this transformation and join the board to help the entire ecosystem unleash more value from its investments.
