V10 Entertainment, which owns Vice Studios (“Gangs of London”) and “America’s Funniest Home Videos” producer Vin DiBona Prods., has come up with a new twist on the age-old TV video clip format. V10 and Vice are promoting a new clip/competition hybrid series called “Clip Bait.” The show will pit online videos against each other in a tournament as each clip is judged by a panel of content creators. The “Ultimate Viral Champion” will then be crowned in a “live, interactive finale.”
“‘Clipbait’ is what happens when a viral video stops being viewed and starts being appreciated,” said Joe Ingham, director of non-scripted development at Vice Studio. “This big, beautiful, outrageous format is part joke, part treasure hunt, and completely participatory. We’ve turned infinite scrolling into a full-on contact sport, and we can’t wait to unleash it on a screen near you soon.”
Ingham will serve as executive producer on the series for Vice Studios, while John Stevens and Rick de Oliveira will serve as executive producers for V10 Entertainment. World rights to the series are currently being purchased at the Mipcom International Television Market.
“’Clip Bait’ reimagined the clip series and reality competition format with immediacy and energy to reflect today’s viral video audience,” said de Oliveira. “Our partnership with Vice enables high-stakes competition that seamlessly leverages the way audiences watch, share, and connect.”
V10 knows a thing or two about video clips. The Clarion Capital-backed media company acquired “America’s Funniest Home Videos” creators Vin Di Bona Productions, Venture 10 Studio Group and Fishbowl Worldwide Media in 2023. This gives V10 a library of over 2.8 million videos and outputs 250 hours of original content per year.
V10’s library includes 44 digital and FAST videos with over 1,600 hours of proprietary content, including “America’s Funniest Home Videos” (36 seasons on ABC), “Follow Me” (Amazon Prime), “Blue Collar Auction” (Peacock), “Totally Funny Kids” and “Totally Funny Animals” (The CW), and “World’s Funniest Videos” (Fox). Contains channels. The company is also responsible for ABC’s “America’s Funniest People,” Discovery’s “Wild & Weird” and Roku’s “Visionaries with Kianu Reeves & Gard Hollinger.”
As for Vice Studio, a division of Vice Media, the company’s slate includes Sky’s Gangs of London, which was recently renewed for season four, and another Sky series, Atomic. Vice is also the producer of Saoirse Ronan’s satirical feature film Bad Apples, which premiered at this year’s TIFF and was selected for the San Sebastian, BFI London, and AFI Film Festivals. Vice Studios also owns and operates Cuba Pictures, which produced Channel 5’s The Rumour and RTE’s The Walsh Sisters. For unscripted, Vice has “Into the Void” (Hulu), “Hollywood Hustler: Glitz, Glam, Scam” (Prime Video), “Pavements” (Mubi), “Bama Rush” (HBO Max) and “Lewis Capaldi: How I’m Feeling Now” (Netflix).
