Travis Kelce returns for his 14th season. And this time, we’re back with the best of the fashion world.
The Kansas City Chiefs star, 36, will team up with Tommy Hilfiger for a massive partnership that will last through the 2026-2027 football season.
Hilfiger announced in a press release that Kelce will serve as the Americana brand’s newest global brand ambassador and creative collaborator.
To that end, he’ll star in “a series of campaigns shaped by relentless optimism, endless curiosity, and a belief in dreaming big” this fall, and next spring he’ll design his own capsule collection that “reimagines the elevated Tommy icon.”
Additionally, soccer fans and Swifties alike can expect to see Kelce wearing Hilfiger designs during all of her tunnel walks this season.
“Travis Kelsey is one of the most fascinating figures in sports and culture today,” the designer said in a release. “He is at the forefront of a new generation of athletes who express themselves through style and has down-to-earth qualities that people can immediately relate to. We can’t wait to see how he brings his fearless, fun-loving and bold take on Prep Made Current to fans around the world.”
In her statement, Kelce also hinted at what fans can expect from her upcoming collection. “I have long admired Tommy Hilfiger as an iconic American brand,” he said.
“Ever since my mom bought me a sailing gear jacket when I was in high school, I’ve been drawn to the brand’s confident style, and over the years I’ve admired the brand’s ability to evolve while remaining classic and consistent,” he added. “It’s a dream come true to be able to work with Tommy and put my own spin on a timeless piece in a way that feels original today.”
The “New Heights” podcast host is the latest addition to the Hilfiger family, whose past ambassadors include Taylor Swift’s BFF Gigi Hadid, fellow athletes Lewis Hamilton and Rafael Nadal, and Zendaya and Damson Idris.
But becoming an ambassador isn’t the Super Bowl champion’s first foray into the fashion world. In addition to being known for his flashy style, he launched a fashion brand called True Colors in 2019 and released a collaboration with American Eagle in 2025.
When asked for details about his wedding to Swift, which is rumored to take place this summer, the namesake designer declined to comment to WWD, but told Fashion Industry it’s “undecided” whether the tight end will make his runway debut this September.
