Michael Rubin’s Fanatics Super Bowl Party was held in San Francisco, California on Saturday.
The annual bash was once again packed with A-listers and has become one of the most popular parties invited to the Big Game Weekend.
One of the earliest celebrities to arrive and walk down Pier 48’s red carpet was NFL legend Tom Brady, followed by New England Patriots owner Robert Kraft, New York Giants star Cam Scatterbo, and Cincinnati Bengals quarterback Joe Burrow.
Soon after, everyone from influencer Alix Earle to singer J. Balvin, NFL star Odell Beckham Jr., former NBA pro Dwight Howard, actor Jamie Foxx and “CBS Morning” host Gayle King were spotted hopping around the week’s most talked-about Super Bowl parties with Brady.
In putting together this year’s A-list guest list, Fanatics CEO Rubin exclusively told Page Six that “it was a no-brainer” thanks to the Patriots’ run to the Super Bowl.
“One of my closest friends, Robert[and President of Kraft Group]Jonathan Kraft, is actually at the game, so it helps when my friends are playing the game,” he explained on the red carpet.
“What makes it a great week is that today we’re going to have the best party ever, and tomorrow (the New England Patriots) are going to win the game.”
At the star-studded bash, Page Six was spotted hanging out with friends in a special roped-off area of the venue, with rapper Jay-Z stationed right next to the stage.
Just a few feet away, “Bloody Valentine” rocker MGK was seen discussing the matter with actor Kevin Costner, who became “best friends” with the singer’s close friend Pete Davidson at last year’s VIP Fest.
Kendall Jenner, who recently appeared in Fanatics Sportsbook’s Super Bowl 2026 ad, was also in attendance, and at one point stopped to take an unexpected photo with Kraft.
Other attendees included Zac Efron, Sofia Vergara, Jon Bon Jovi, Diplo, Kevin Hart, Meek Mill, Lil Baby, Teyana Taylor, Russell Wilson, Shabouzy, Drew Brees, 2 Chainz, French Montana, Reggie Bush, Guy Fieri, F. Joe, Becky G, Tiffany Haddish, Keegan-Michael Key, Adam Devine, Emma Roberts, Libby Dunn, Kevin Hart, Danny Amendola, Ja Rule, Lala Anthony, Camille Kostek, Kyle and Kristin Juszczyk and many more.
Party guests were entertained from start to finish with performances from SZA, Travis Scott, Ciara, 21 Savage, Don Toliver, Chase B, and Nelly and Ashanti, as well as Cardi B, who encouraged partygoers to pose for celebratory photos.
The Fanatics bash kicked off just the day before the New England Patriots faced off against the Seattle Seahawks in Super Bowl LX at Levi’s Stadium in Santa Clara, California.
Meanwhile, Puerto Rican rapper Bad Bunny will headline the Super Bowl Halftime Show on Apple Music, following the opening ceremony by Green Day and pregame performances by Charlie Puth, Brandi Carlile and Coco Jones.
At an Apple Music press conference in San Francisco on Thursday, the “King of Latin Trap” (real name Benito Antonio Martinez Ocasio) teased, “I just want to have fun. It’s going to be a big party.”
“I don’t want to give away any spoilers. People just need to think about dancing. You don’t even have to learn Spanish. You’re better off dancing, but there’s nothing like dancing that comes from the heart.”
Enjoy all the 2026 Super Bowl festivities live on NBC, Peacock, Telemundo and Universo Sunday.
