Winter weather is no obstacle for Sydney Sweeney and her lingerie.
She launched her new line, Syrn, on Wednesday, and since the first drop, she’s been giving fans a flurry of images modeling her sultry designs.
Posing on the streets of Los Angeles, Sweeney wears nothing but burgundy lace lingerie, which she dubbed “Bite.”
Lensed by Ellen von Unwerth, the shoot sees the star pressed up against a vintage car, shielding her eyes from the flashes of cameras from a bygone era.
With a burgundy fur jacket slung off her shoulders, Sweeney wears a Syrn lace bra ($89) and matching thong ($19), topped with garters and a garter belt ($22).
In some behind-the-scenes images, she poses with her hands raised in front of the United Artists Theater in Los Angeles. This theater has the words “Seducer Shinrun” written on it, and SYD is colored red to represent her own nickname.
There’s also a short video of Sweeney getting out of the aforementioned car and entering the theater, slinging his jacket over his shoulders along the way.
As art imitates life and life imitates art, the final video in the brand’s latest Instagram carousel is a behind-the-scenes clip of an “impromptu” paparazzi shoot.
This collection of photos and videos is a new set from the same shoot by von Unwerth that celebrates the “art of teasing” and introduces the brand’s “Seductress” collection.
The Los Angeles location is also fitting, as the 28-year-old initially teased the new brand with an illegal promotional stunt, during which she climbed the Hollywood sign and hung bras of all colors and sizes from the sign.
Most of the inventory on the website is currently out of stock, but the first drop included a bra size range of 30-38 A-DDD/F (planned to eventually reach 42DDD) and underwear from XXS-3X.
