For the first time, non-English titles account for the majority of Netflix’s original TV season releases, with Korean content emerging as the platform’s fastest-growing category, according to new research from Ampere Analysis.
According to the company’s findings, 52% of original TV seasons released by Netflix in 2025 will be non-English, exceeding the majority threshold for the first time and up from 49% in 2024. This figure represents the highest annual share ever. In movies, the change is less pronounced, with non-English titles accounting for 44% of released movies.
Korean originals saw the biggest year-over-year increase, rising from 12% of non-English original programming (2024) to 20% in 2025. This growth was driven by multiple seasons of unscripted titles such as “The Getaway,” “Jand Bali and Go,” and “Screwballs,” as well as scripted hits such as “The Squid Game” Season 3 and “When Life Gives You Oranges.” Ampere predicted that Korean content will continue to grow in strategic importance for Netflix, noting that 2025 will be a banner year for Korean-language television commissions, with season 39 announced.
Spanish remains the primary non-English language for Netflix Original TV, accounting for 21% of new original TV seasons in 2025. However, the genre structure has changed significantly. Scripted content for Spanish-language titles rose from 63% in 2024 to 86% in 2025, with comedy posting the steepest rise, jumping from 6% and 6th place in 2024 to 19% and 2nd place in 2025. Crime and thrillers maintained their position. As the most common genre.
Japanese content went in the opposite direction, dropping from 6% of original TV releases in 2024 to 4% in 2025, making it one of the least-successful major languages. Netflix’s relationship with Japanese content continues to rely heavily on acquisitions rather than original productions – 20% of all acquired TV seasons available on the platform in 2025 will be in Japanese, second only to English at 43% and ahead of Korean at 14%. Anime in particular is a driving force behind this. While 67% of the Japanese TV seasons available on Netflix in 2025 were animated, only four original Japanese TV anime seasons were released in the same year.
Despite the volume breakthrough, English-language titles still account for the majority of Netflix’s original content spend.
“Crossing the 52% threshold is a meaningful milestone for Netflix. For the first time, non-English titles make up the majority of original TV releases. This highlights that global and local content strategies are no longer peripheral, but central to the platform’s growth. It also shows that non-English titles are expanding beyond the local market and going overseas, with Korean-language “Bon Appétit, Your Doing well on something like “Majesty” or the German “Cassandra” will bring you bigger profits. on content investments in global streamers,” said Rahul Patel, Principal Analyst at Ampere Analysis.
