Eugenio Derbez has been a bankable comedy superstar in the Spanish market for over 30 years. He is known in the US for his crossover work in series such as Apple TV+’s “Acapulco” and his supportive role in Oscar-winning “Coda.”
Along the way, Delves raised a large family, and most of them became famous in their own right. His three adult children, like their patriarchs, gathered huge social media followers. Currently, Team Derbez is joining a family production company to harness the power of the collective social footprint of over 180 million followers.
The Derbez family served as a 3PAS studio and launched studio DRBZ. Content banners will focus on developing concepts and prototypes such as films, TV shows, live media, podcasts, and e-commerce to create original material for digital platforms.
Derbez is already a partner at 3PAS and founded in 2014 alongside producer Ben Odell, who serves as CEO. 3PAS has produced Eugenio Derbez-Starrers like this, including “Acapulco” and the 2023 indie film “Radical.” Javier Williams is a key player in his role as president of 3PAS Spanish content. The company also calls its busy Mexico-based production services unit Bisceral.
The Derbez family is used to being in the spotlight as a unit thanks to the success of the scripted reality series De Viaje Con Los Derbez.
Studio Drbz is home to the project developed and produced by Derbez, and is his wife, actress sister Alessandra Rosaldo, three adult children, Aislinn Derbez, José Eduardo Derbez and Vadhir Derbez. (The family also includes Aitana Delves, pre-Aitana Delves, daughter of Eugenio with Rosaldo.)
“Our family has been sharing our lives and stories with audiences in Mexico, Latin America and the US for years,” Eugenio Derbez said. “With Studio Drbz, you take the next step: you build a home where you can expand your creativity across all platforms, from films to digital first series.
Social media for members of the Derbez family offers a powerful launch pad to reach Hispanic viewers in the US and Latin America. The family is working together to develop their own projects.
For Studio Drbz, Eugenio Derbez serves as chairman and Odell serves as CEO. Williams will remain in his role as Head of Spanish Content and CEO of the Viscerals. Leonardo Zinblon is Jordan Rubio, executive vice president of feature films and vice president of comedy and family content. The company plans to appoint a leader in digital content soon.
A dramatic social statistics for the family, according to the announcement from Studio DRBZ:
•Eugenio Derbez (over 90 million followers) – Emmy and SAG Award winner, global comedy star, one of the most bankable names in Spanish entertainment.
•Aislinn Derbez (30 million) – actress, entrepreneur, style/wellness influencer.
•Vadhir Derbez (25 million) – Actor, singer, lifestyle creator.
• Jose Eduardo Delvez (20 million) – A comedian and digital storyteller who resonate with a young audience.
•Alessandra Rosaldo (15 million) – Singer, actress and TV host have gained strong support, mainly in motherhood and everyday life.
“We each have our own style, voice and audience, but when we come together, the impact increases,” the family said in a joint statement.
Odell emphasized that the structure of Studio DRBZ is suitable for the way content is created and consumed in the age of social media. For the past three years, Derbez Clan has driven 4.1 billion video views and 315 million engagement across multiple social media platforms, following the announcement of Studio DRBZ.
“As media continues to move towards digital-first consumption, Studio Drbz is uniquely positioned to bridge traditional Hollywood storytelling with the immediacy, reliability and community-driven power of social platforms,” says Odell.
(Photo on the top left: Aislinn Derbez, José Eduardo Derbez, Vadhir Derbez, Aitana Derbez, Eugenio Derbez, Alessandra Rosaldo)
