Sidney Sweeney lets boys raid his underwear drawer.
The “Euphoria” star, 28, released the Midnight Snack collection from her lingerie brand Syrn on Tuesday. And this style is unisex.
“With this collection, we’re treating the boys, too,” Sweeney said in a video posted by the brand on Friday, sitting in a pickup truck as he modeled a Better on You unisex button-down shirt ($89) and held up a pair of matching boxer shorts.
The drop marks Syrn’s third collection since launching the brand on January 28th, following the lace-filled Seductress line, which sold out within hours and then restocked, and the Romantic capsule, which debuted in early February.
But “Midnight Snack,” the first release from Syrn’s Playful world, takes a decidedly different approach. The collection replaces garters and lace with cotton separates, oversized button-downs, and boxer briefs, and is billed as “comfortable enough for a whimsical adventure and cute enough for the next morning.”
“There’s nothing like a boyfriend T-shirt. I thought, ‘We need something soft and big and cozy like that,'” Sweeney said. “So I created it for everyone.”
This is a notable turning point for a brand whose founder has fought back against critics who accused her of designing with the male gaze in mind. Sweeney previously claimed Singh was “wearing lingerie for you, no explanations, no apologies.”
The Silun founder teased the Playful Collection last week with a chaotic Instagram video captioned, “Meet at the corner store for a late night snack,” showing her and two friends ransacking a shopping district by throwing snacks, blowing bubbles at security cameras, and stripping down to Silun bras and boxer shorts.
The campaign’s imagery leans into the same playful energy. In one shot, Sweeney is smiling while wearing a button-down and cotton briefs. In another photo, she crouches next to a male model wearing silk boxers and scans the barcode on his waistband with a handheld scanner.
