Bert Storey, a veteran entertainment research executive who worked in the home video distribution industry before leading research and development at SAG-AFTRA and MarketCast, died Tuesday in Los Angeles of complications related to metastatic urothelial cancer, according to a family representative. He was 63 years old.
For more than 20 years, Mr. Storey served as Senior Director of Market Research at entertainment consulting firm MarketCast, where he led marketing departments at studios, networks, and streamers in audience engagement, creative testing, and positioning strategy.
“Throughout his 20-year career at MarketCast, Bart has helped make hundreds of films successful and meaningfully connected with thousands of clients, focus group respondents and teammates along the way,” said Jeremy Radicic, President of Entertainment at MarketCast. “His work was characterized by a thoughtful and gentle approach that made him not only an excellent collaborator and partner, but also a wonderful person who influenced everyone he met.”
Prior to joining MarketCast, Mr. Storey served as Director of Research at SAG-AFTRA. He also worked for the Video Software Dealers Association, where he was instrumental in bringing the video distribution market into the modern era.
The longtime executive earned a master’s degree from USC’s Annenberg School and a bachelor’s degree from Cal Poly Pomona. In his youth, he worked in a movie theater, which sparked his curiosity and passion to enter the entertainment industry. Story lived in Denver, Colorado.
He is survived by his husband, Patrick Yeager, and son, Brandt. A private celebration will be held in the near future.
