Quilty is a new artificial intelligence platform designed to help the entertainment industry make more informed financial and creative decisions. This technology includes creative analysis of a script or project, packaging recommendations, and market predictions about how a film will perform commercially. We also provide production planning services.
Quilty was founded by technology and entertainment lawyer and film, television and theater producer Simon Horsman, along with technology entrepreneur and film producer Daniel Wood. The goal is to give users access to data on the performance of comparable projects, as well as information on creative talent, tax incentives for potential filming locations, festival scenes, and distribution status.
“We’re aiming for a 360-degree platform,” Horsman says. “We’re creating a sandbox where you can improve your product, find producers for your project, and introduce buyers. We can predict box office performance for movies by region.”
As Horsman suggests, this technology will provide crystal ball predictions about a film’s box office and cultural resonance.
“We know when the peak production and release period for this movie will be,” Wood says. “We really want to be about empowering creators.”
This program offers something called a “Quilty Score.” It is a unique AI-powered evaluation framework that analyzes projects across four dimensions: story and craft, commercial viability, cultural resonance, and production reality. Scores are provided on a standardized 0-100 scale, which the founders claim should lead to more informed greenlighting decisions. Users and subscribers can enjoy a free preview of the work with the option to unlock a comprehensive and detailed evaluation of the project for $49.99. It typically takes 90 minutes after a user uploads a script for ratings to be generated. Quilty does not currently offer a subscription model, but that is subject to change.
The founders believe the program will appeal to a wide range of users, from industry veterans to newcomers.
“For me, early adopters are young people who live in Kansas or Idaho and have written screenplays but don’t know anyone in the industry,” says Horsman. “They don’t have agents or managers. We help them run their business.”
To that end, Quilty offers what it calls a “Discovery Leaderboard.” It’s a merit-based project ranking that writers can opt in to and producers can browse by genre, budget tier, and score. In the coming months, Quilty will include the ability to select projects as part of the first-look agreements it signs with companies.
Quilty does not rely on a single AI model. Currently, we assign specialized tasks to 12 models and consolidate them into one report.
The partnership between Horseman and Wood spans more than 20 years, starting with PriceGrabber.com, a price comparison platform co-founded by Wood, where Horseman served as general counsel. After Price Glover was acquired by Experian for $485 million in 2005, with only $1.5 million of seed capital put into the business, Mr. Horsman and Mr. Wood moved into the entertainment industry as producers. Horseman went on to win an Emmy, Tony, and Olivier Award, and raised more than $350 million in entertainment funding. His credits include “Rob Peace,” “Magazine Dreams” and “Juliet, Naked.”
