Real-world application of artificial intelligence (AI) to the audiovisual industry – controversy aside, he will take center stage on October 1st at the iberseries & Platino Industry in Madrid. The Madrid Audiovisual Cluster is organized by economic interest groups that make up more than 100 Madrid-based companies, and the workshop will study seven case studies.
Rather than delving into how AI replaces jobs, it’s about studying how AI can be a useful tool, according to Iberseries Director Samuel Castro.
The topics covered are:
Marketing strategies and distribution of audiovisual content. Workflow management for non-scripted audiovisual productions. Applies to VFX and post-production in fiction and advertising. Web content visibility in a new ecosystem shaped by AI engines and large-scale language models, and the creation of sports audiovisual content
Moderator Henna Leon, a technology expert specializing in the cultural sector, will guide the workshops and promote dialogue between participants.
these are:
Ad Hokers – Beatrice Asinus – Executive Producer
An independent production company that develops, creates and creates innovative content for brands and audiences following the logic and strategies of digital creators. This exclusively represents Alec Hernández, the creator of Rewind Hispano, the most viewed native digital form of Spanish on the Internet. The company manages Hernandez’s career and projects it onto the highest levels of advertising, fiction and digital content. Adhokers presents a success story: a non-existent film, in a native digital format created and directed by Hernández, AI will become an experimental tool that amplifies creativity and connects with viewers through more than 3 million subscribers via their YouTube channel.
Brandominus – Víctor Guerra – CEO
A Spanish digital marketing agency specializing in data-driven strategies. The methodology combines creativity, data and analysis to provide a 100% results-oriented marketing strategy. They serve among other organizations as the strategic institutions of the Spanish Film Commission and the Madrid audiovisual cluster. “Participation in the panel is about the importance of AI in the branding of search AI engines and visibility of audiovisual content, how the AI boom has changed the way search results are displayed, and what needs to be changed to adapt to the new search rank paradigm,” says Victor Guerra.
El Ranchto – Manuel Ramirez – President
The main Spanish VFX studios known for their visual effects work in productions such as “Game of Thrones” and “Society of the Snow.” Founded in 2004 by a team of Félix Bergés and a top VFX professional, El Ranchito is a studio based in Madrid and Barcelona, known at its heart for delivering world-class visual effects with creativity, accuracy and collaboration. With over 200 artists, the studio is working on global projects across film, television and advertising. El Ranchto, along with photographs of people and the rising sun, is part of the Pitch Black Company, forming a global network of over 1,400 artists in 14 cities, including Los Angeles, London, Montreal, Mumbai and Bogota. “El Raintt was born from the dream of experience, knowledge and teamwork creating a space at the heart of everything we do,” says Ramirez.
Metropolitana de Muntatges – Ramón Arteman – Director
Established in 1995, there are additional facilities in Madrid, a Barcelona-based post-production studio. Specializing in visual effects, CGI, color grading and synthesis, the company serves the advertising, film and television industries. Arteman explains how you approach visual effects, creating environments, and using AI in advertising. “We’ll also explain how we work, how we use AI, and more importantly why we use it. He adds that he explains the latest ads we created for Iberdrola, how to blend AI and CGI.” These are big companies, and many of them have ethics codes that we have to follow – as we follow our own code of ethics,” he adds.
Moments Lab – Sofía Schenone – Sales Manager
A platform that uses AI to transform information into clear and practical summaries to streamline audiovisual production. The leading AI-led video discovery company is announcing the launch of Discovery Agent, an AI-powered tool built to help producers, creatives and video teams quickly find important scenes and outstanding moments across their media library. “By reducing the time spent sourcing key moments, Moments Lab allows teams to scale their workflows, increase creativity and generate new revenue.
Pendula – Carlos Ballesteros – Co-Founder and CEO
A startup that applies AI to generate real-time statistics, analysis and visualizations of sporting events. The Madrid-based AI company is transforming the way sports content is created, distributed and monetized. The platform automates video production from live and archived footage, allowing rights holders to expand content distribution, attract fans and generate new revenue streams. Trusted by organizations like Australian Open and Premier Padel, Pendular combines cutting-edge technology and sports expertise to help clients maximize the value of their media assets at an efficient and large scale. Ballesteros said: “We’ll show you how Pendular uses AI to generate real-time sports highlights for broadcasters and leagues like the Australian Open.”
TBS – Telefónica Group – Óscar Del Castillo (Head of Sports News) & Abel Muela Guerra (Head of Sports Social Media)
Part of the Telefónica Group, one of Europe’s largest communications, specializes in the creation, production and distribution of audiovisual content for entertainment and sports. The company offers a wide range of services, including live sports broadcasting, streaming, technical production (studio, lighting, equipment), satellite and managed IP transmissions, and full production for specialized sports television channels. In a joint presentation with ÓscarDel Castillo, Guerra will discuss the development of an AI-driven project to generate sports highlights in Movistar Plus+. “This AI tool provides a practical demonstration showing how content can be automatically generated for both TV platforms and Movistar Plus+ social media channels,” Guerra says.
Film Agency – Sarah Calderon – CEO
He is an international marketing institution with over 12 years of experience in the audiovisual industry and works in films and series. It supports visual and engagement departments throughout the project’s lifecycle, from early development to early departments of thinking and launch stages. The services include tailored marketing strategies, the creation of premium visual materials (trailers, posters, promotions, digital assets, pitch decks, etc.), and digital campaigns during festivals and releases. Additionally, Think Data Department offers data-driven services designed to support your decision-making process. “We present some case studies on how to use AI in early stage marketing, which is becoming central to audience-oriented strategies, data-driven solutions and pitch decks,” says Calderon.
