Netflix has officially ended its relationship with Duchess Meghan’s polarizing lifestyle brand As Ever, Page Six has confirmed.
“Since her show wasn’t going to continue, it didn’t make sense to continue the partnership,” an industry source exclusively told Page Six, referring to Markle’s two-season drama series “With Love, Meghan.”
A Netflix spokesperson told Page Six in a statement: “Meghan’s passion for elevating everyday moments in beautiful and simple ways inspired the creation of the As Ever brand. We are thrilled to play a role in bringing that vision to life.”
“As always intended, Meghan will continue to grow her brand and move on to the next chapter of her independence. We look forward to celebrating as she continues to bring joy to homes around the world,” the statement added.
A source told Page Six that it was always the plan to run As Ever “on its own two feet” and that Netflix and Meghan will continue to have a mutually supportive relationship, adding: “You can expect to see a seasonal special of ‘With Love, Meghan.'”
Meanwhile, a spokesperson for As Ever told Page Six that the company is “grateful for our partnership with Netflix throughout our first year of service.”
“We have experienced meaningful and rapid growth, and As Ever is now ready to stand on its own,” the spokesperson continued. “We have an exciting year ahead and can’t wait to share even more.”
Markle, 44, and Prince Harry negotiated a $100 million deal with Netflix after leaving the royal family in 2020.
They released multiple projects under the lucrative deal, including the 2023 tell-all documentary “Harry and Meghan,” which became a blockbuster for the streamer.
However, their “Polo” documentary and “With Love, Meghan Markle” failed to generate buzz.
The latter project, which she used to promote her “As Ever” product, was not recommissioned by Netflix for a third season amid declining ratings, Page Six previously confirmed.
Last August, we reported that the couple extended their partnership with the streamer, but for an amount that was “much less” than their original deal.
Under their new deal, the Sussexes had several projects in the works, including an adaptation of Carly Fortune’s hit book “Meet Me at the Lake” and Jasmine Guillory’s romance novel “The Wedding Date.”
Netflix paid about $3 million for the rights to “Meet Me at the Lake.”
However, Page Six was recently informed that both projects have stalled and the entire deal is in jeopardy.
“It’s not good for Netflix to take three years to develop a movie like this,” said a Hollywood source.
Additionally, Markle and Harry’s documentary “Cookie Queens,” which premiered at the Sundance Film Festival in January, has not yet been purchased by a distributor or streamer.
As we reported last month, Netflix’s offices in Los Angeles were filled with the same items: jam jars, candles, wine, and Markle’s famous petal sprinkles.
Despite the overstock, As Ever is selling well, with sources saying an estimated 87 percent of the 1 million jam orders have already been sold.
Analysts calculate that she earned more than $36 million from that single product alone.
