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Duchess Meghan’s ‘As Ever’ brand and Netflix have parted ways.
Netflix hosted her series “With Love, Meghan.”
The Duchess of Sussex issued a statement through her representative.
This week, Netflix announced it was ending its investment partnership with Meghan Markle’s lifestyle brand As Ever. In a statement to Deadline, the streamer said the relationship was always intended to be temporary.
“Meghan’s passion for elevating everyday moments in beautiful and simple ways inspired the creation of the As Ever brand, and we are thrilled to play a role in bringing that vision to life,” the statement said. “As always intended, Meghan will continue to grow her brand and move on to the next chapter of her independence. We look forward to celebrating how she continues to bring joy to homes around the world.”
A spokesperson for As Ever responded, “As Ever is grateful for our partnership with Netflix through our first year of launch. We have experienced meaningful and rapid growth and As Ever is now ready to stand on our own. We have an exciting year ahead and can’t wait to share more.”
Netflix and As Ever’s original financial relationship was related to Meghan’s series With Love, Meghan, produced by Archewell Productions and Sony’s IPC. The show, which has aired for two seasons so far, offers a glimpse into the life of the Duchess of Sussex, her husband Prince Harry, and their two children Archie and Lilibet in Montecito, California. In each episode, she welcomes guests who contribute meals and recipes. It became the most-watched cooking show on Netflix in 2025.
Duchess Meghan and Prince Harry currently have a first-look deal with Netflix, after ending their overall deal that began in 2020. Archewell Productions has also released “Polo,” “The Lost,” “Harry and Meghan,” and “Live to Lead.”
