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Kylie Jenner is celebrating 10 years of Kylie Cosmetics, and her family and friends are joining in on the fun.
The 28-year-old beauty mogul was photographed stepping out to Kylie Cosmetics’ new pop-up event in Los Angeles on Friday, October 17th.
Kylie rocked a figure-hugging pink latex dress with a classic ‘King Kylie’ pink wig and plunging neckline.
Philip Farawan/Getty
Other members of the Kardashian-Jenner family were also in attendance to show their support, including Kim Kardashian, who wore a pale pink knee-length halter dress.
Kim, 44, wore her hair in a high ponytail and completed her look with silver accessories.
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Khloe Kardashian and Kendall Jenner were also in attendance to celebrate her sister Kylie and her business.
The Good American co-founder, 41, opted for a glittery pink and white checkered minidress and dark sunglasses.
Kendall, 29, switched up her color scheme for the evening, rocking a bright blue minidress and black heels.
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Kris Jenner and boyfriend Corey Gamble also attended the celebration.
The 69-year-old mother of six appeared in an all-black pantsuit ensemble featuring dark hues and leather gloves, while Ms Gamble, 44, matched hers with a black jacket and T-shirt.
Philip Farawan/Getty
Several friends were also in attendance, including Hailey Bieber, who wore a black satin slit dress, and Sean “Diddy” Combs’ 18-year-old twin daughters, Delilah and Jessie Combs.
The event was held in celebration of Kylie Cosmetics’ new “King Kylie” collection, which Jenner launched on October 18th.
Kylie Cosmetics officially turns 10 years old in November. To celebrate this milestone early, Kylie has announced the launch of her new King Kylie Makeup Collection.
The song was inspired by her unapologetically striking ‘King Kylie’ days, when she embraced bold hairstyles, including her iconic blue dip-dye look, and serious beats for her signature glam.
Philip Farawan/Getty
Earlier this week, the reality TV star shared a photo of herself on Instagram posing wearing nothing but glitter and a crown.
“This King Kylie collection is just for you!!!💋,” Kylie wrote in the caption. “It’s because of you that my biggest beauty dream came true. I wouldn’t be here in 10 years without your support.”
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“I saw all your messages asking for a King Kylie collection. A fearless time to dream at just 17 years old!…That’s why I posted that tweet in 2022. I wanted to give you exactly what you’ve been waiting for,” she added.
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Jenner launched Kylie Cosmetics in 2015, which sells a collection of lip liners and liquid lipsticks.
She was 22 years old when she sold a majority stake in Kylie Cosmetics to Coty. Coty valued the company at approximately $1.2 billion.
The brand then relaunched in 2021, part of which brought its products to the UK, Europe and Australia.
