According to an internal memo on Friday, he joined Amazon last year to build a presence in the Madison Avenue and the industry’s annual “coming” sales market and an industry’s annual sales market.
“Krishan Batya has decided to leave Amazon. We are grateful for his contributions to the Amazon advertising organization and we pray for him well in his future efforts,” the company said in a statement. Bhatia declined to comment on Saturday when variety arrived. Advertising age previously reported on his departure.
A senior executive at NBCuniversal, Batia joined Amazon to build a sales team, and strengthened her efforts to help the company gain sponsorships and increase media and content properties, including Prime Video and Twitch. During his tenure, Amazon showed a positive trend, and made efforts to set up a sales presentation on the first day of television’s so-called “coming week.”
At NBCuniversal, Batya was deeply fascinated by the development of new audience measurement systems, part of an increasing number of television companies’ efforts to find alternative ways to count audiences as audiences move to on-demand streaming. He also worked to build new revenue systems and infrastructure as NBCUs spoke more about their efforts to attack e-commerce and data partnerships with advertisers. He was known to be the confidant of Lindayaccarino, former NBCU advertising sales chairman who became CEO of a social media outlet now known as X before leaving in July.
Batya was also involved in the “Cooperative Industry Commission,” supported by many of the largest media companies in the United States, aiming to gain industry certification for a new type of audience measurement technology. This committee was supported by Fox, NBCU, Warner Bros. Discovery, Paramount Global and Televisaunivsion. They nodded early to ComScore and Videoamp technology, and are two Nielsen rivals who have worked in recent years to challenge the company’s status as a tally tool for key audiences in the media industry.
Amazon recently cited advertisers’ interest in new NBA rights, saying it “provided us with a progressive amount of growth in this upfront cycle” and “exceeded our own expectations in our upfront commitment” with new existing advertisers.
