You need to know
Jordyn Woods brings her voice and her style to her new collaboration with Adore Me.
“For me, I think I have a huge energy,” Woods tells people only why she chose to work for the brand. “When I met the whole team, everyone had that positive vibe. …I’m a girl who loves comfort, so that really makes sense.”
Woods, 27, has long been outspoken about representing the fashion industry, wanted to bring her own perspective to the collaboration as well.
“Well, we’re all born differently. We all have different body types. Even girls who are growing and more curious. That’s something I’m always focused on,” she says, “We need to normalize more body types.
Brook Nipple
Woods says she has never spoken in detail about the campaign with her longtime boyfriend, Karl Anthony Towns, but she points out that he is always in her corner. “He’s very supportive of everything I’m willing to,” she said.
The models and entrepreneurs appear in the brand’s latest campaigns in Soft Touch Collection. It features 100 mix and match loungewear pieces, from cozy bralettes, underwear, camettes, laptops, V-neck tees, one-seasons, wide-leg pants, and even the company’s first men’s underwear. All items cost under $50, and this line is designed to be accessible. Although the collection sizes range from XS to XL, Adore Me offers many of the other pieces up to four times the size.
For Woods, the soft touch campaign wasn’t just about wearing loungewear on set. It was to embody your own skin comfort and confidence idea. “It speaks for itself. It’s really, really soft. Honestly, I was able to live there,” she says. “When I tried out the pieces, I didn’t want to take them off. It was one of the easiest and most comfortable days while filming the campaign. I can’t wait for anyone to get their hands on the collection.”
“We feel that there’s something for everyone in the collection we did. There’s something for everyone. There’s something for everyone. Sexy items, more covered items, items if you like pants, items if you like shorts, if you like rompers, everything,” she says.
Inclusivity is always at the heart of her work, she added. “I always have your personality as your greatest gift and I really believe it.
Woods says fans are most excited to experience what the soft touch collection represents. “It really targets people with their most comfortable and confident state,” she says. “It really feels like a second skin. I think it’s a very relevant collection.
The Soft Touch Collection will be available on Tuesday, September 2nd at Adoreme.com and will be available on September 8th at Macy’s, Target and Nordstrom.
