You need to know
Jordon Hudson continues to support Bill Belichick.
After making a cameo in the first football game of the season at Chapel Hill University on September 1 at the University of North Carolina, Hudson, 24, once again showed fanfare on Sunday, September 6th, as the team appeared at the University of North Carolina at Jerry Richardson Stadium in Charlotte, North Carolina.
The soccer team’s season opening match at Chapel Hill on Labor Day saw the Pageant Queens adorned with Carolina blues as Belichick entered the era of college football since joining the team as head football coach in December 2024.
Before the game, Hudson was seen on the field with Belichick during a warm-up, wearing blue snake skin pants, a white top and matching blue bags. Later in the game, Hudson sat in the box alongside NFL star Randy Moss as UNC scored his first touchdown.
When she saw the game from the stands, fans quickly zoomed in on the luxurious jewelry on her left hand.
Illustrations of Eric W. Lasco/Sports via Getty
However, people later confirmed that the giant gem belonged to Hudson, not to Belichick’s closet.
Jewelry was actually her college cheerleading championship ring. Hudson attended Bridgewater State University, where she served as a cheerleader, and in 2021 she and her team were NCA University Champions.
The latest games are just one of many ways Hudson has supported Belichick during his college coaching career.
In April 2025, she accompanied Belichick on the field when she attended practices like a professional event at school. When she wasn’t dating the former New England Patriots general manager, Hudson appears to have consulted officials and photographers standing right next to the field.
Jared C. Tilton/Getty
A month later, it was reported that Hudson was banned from the UNC football facility. However, UNC later denied those claims. In a statement obtained by people, UNC said there were “false reports of Jordon Hudson’s role.”
“While Jordon Hudson is not an employee of college or Carolina track and field, he is welcoming to Carolina’s soccer facilities,” the statement continued.
UNC also said Hudson will continue to function as Belichick’s spokesman.
“Jordon will continue to manage all activities related to Coach Belichick’s personal brand, other than Carolina football and university responsibility.”
