Jaff Market, the industry division of Indonesia’s Jogja-Netpac Asian Film Festival, has formed a data partnership with Cinepoint, documenting the country’s impressive film market reversal.
The collaboration was announced in Busan’s Asian content and film market, positioning the deal as key to understanding the rapid rise in Indonesia’s regional films.
Through the partnership, Cinepoint will serve as the official data provider for JAFF Market, providing comprehensive tracking of theater performance, genre trends and production indicators across Indonesia’s growing film network.
“Jaff Market is an ideal partner for turning data into impact,” said Sigit Prabowo, co-founder and president of Cinepoint. “Together, we are building an ecosystem that supports smarter decisions and long-term, sustainable growth.”
This collaboration comes when the Indonesian cinema landscape undergoes a fundamental change. The local title, once struggling with the Import Blockbusters, now claims its dominant position, and the homemade production that attracts significantly more entry than international films since 2022 is a complete reversal of the past decade.
The data reveals that viewer loyalty has been structurally reorganized into Indonesian storytelling, with local films currently drawing 330-4 million admissions compared to the 225 million range of imports. This shows a dramatic shift from previous years when imported titles ordered domestically produced audiences almost doubled.
“Working with Cinepoint allows us to provide integrated and actionable insights to industry players,” said Gundy Cahyadi, Head of Analytics at Jaff Market. “The analytics team at JAFF Market is looking at film admissions, screen growth, content output, and audience behavior more clearly and in greater detail. These insights are important to building a real-time, evidence-based decision-making framework for producers, distributors, platforms, and policymakers.”
Horror has emerged as a breakout genre, with producers releasing dozens of scary films each year. This is the post-pandemic boom that put multiple horror titles in Indonesia’s biggest box office revenue. This success has resulted in a variety of hybrid forms that mix horror and comedy, religious themes and action.
Animation and comedy have also shown strong growth, showing diversification beyond the dramatic productions that once dominated the production of the region.
Jaff Market’s forecast, supported by Cinepoint data, will rise from 126 million in local movies alone to 110 million per year by 2026. Annual production is expected to increase from 152 titles to approximately 200 within four years.
Theatre infrastructure is expanding to support this growth, with screen counts projected to increase to 2,700 by 2030 from now above 2,200. Many of this expansion target small cities where film culture is still developing.
Despite the impressive numbers, attendance per CAPITA remains below 0.5, suggesting that there is considerable room for further audience development as the country’s economy and urbanization continues to advance.
“We are pleased to announce that we are committed to providing a range of services and services to our customers,” said Sekarini Seruni, Business Director, JAFF Market. “Indonesian films are now launched through festivals, theatres and digital platforms. Each channel plays a unique role in amplifying the reach of the story.”
The partnership informs you of discussions at JAFF Market 2025, scheduled for November 29th to December. 1 At Yogyakarta. The second edition of The Market, sponsored by Amar Bank, will showcase project development programs, content markets, talent initiatives and industry screenings.
The event will be held alongside Jaff’s 20th Anniversary Festival. The festival will feature a retrospective and premiere from November 29th to December. 6.
“The JAFF and the JAFF market define their position in the Indonesian global cinema ecosystem,” says Seruni. “We are not only celebrating growth, but also shaping the next decade of Southeast Asian cinema.”
