For half of last year, other major Latin American companies are Los Angeles-based MFF & Co.
Last year alone, Brazilian Maria Farinha Films opened its LA office, led by former attendee media executive Miura Kite. MFF&Co also took a stake in Violet Films in London, a four-time Oscar-nominated production company founded by Oscar-winning filmmaker Joanna Natasegara (White Helmets, Virunga);
Last month, MFF & Co revealed that it is partnering with Globo to develop a North American adaptation of English for Brazilian television giant smash hit Telenovelas.
MFF&Co hires an A-listwriter to adapt three of the 10 titles. MFF & Co founders Marcos Nisti and Renner have adapted others to the software and allowed them to collaborate with the collaboration so that they can go out to producers, studios and streamers.
The deal co-developed The Girl Who Fly, which partnered with Asheventures, co-founded by Emmy, Grammy, Oscar and Tony winner Viola Davis, shortly after the deal announced at the Cannes Festival.
Other projects set up in MFF & Co include “Pegasus” created by Amit Cohen (“False Flag”) and Ron Leshem (“Euphoria”) and by Maria Feldman (“Fauda”). The Failsafe, directed by true crime pioneers Joe Berlinger (Paradise Lost) and Esperanza, and directed by Fernando Mayrrells (The City of God).
The Brazilian talent, a new project that includes the major names of Brazil, is set to be announced imminently. Why do you make a grand expansion?
MFF & Co is an impact entertainment company. When talking about it, scriptwriter producer Estella Renner uses “missions” rather than the word “business.”
It is facilitated by a sense of urgency. “We are united in this mission to create a vibrant ecosystem where ideas, culture, insights and artistic visions intersect, as the urgency of our present moment is clear,” she says. “Transactions have the power to cultivate our collective imagination. By expanding the kind of imagination we share, we help people imagine a future worthy of effort, as it is rooted in not only urgency, but also care, resilience and creativity.”
This is not a theory. Maria Farinha films have a renowned history. Written and directed by Renner, 2016’s “The Beginning of Life” was distributed by Netflix in over 100 countries, released at the United Nations, and was Brazil’s most-profile documentary, employed by UNICEF as a major tool for recognizing early childhood development.
In 2019’s “Aruanas”, MFF and Globo won Netflix in “Aruanas” by Renner and Nisti on Globo’s Vod Service Globlay, MFF and Globo won Netflix and launched the Amazon-set Eco-activist thriller in 150 countries around the world using the capitalized platform Aruanas.tv on Vimeo.
What MFF & Co brings to the table
What MFF&Co brings to the table is a fresh take on the world’s problems that want more than the wisdom they receive.
“We operate by bringing new perspectives to connect and advance cultures,” Renner says.
One example case: 1 hour document “Brazil before 1500”. It is explained that the Amazon is not all forests, but half an artificial, and is much made by its indigenous peoples by its complex, large social organizations, vast roads, dams, canals, extremely fertile soil, fish and turtle farms. This will make Amazon the largest artificial monument on the planet.
Written and directed by Renner, “The Beginning of Life” begins with exposing the myth. “Even philosophers and even psychiatrists thought babies were irrational, self-centered, amoral, and didn’t understand the causes and effects. They couldn’t take the perspective of the anode person. Over the past 30 years, our science has stained us with everything being the opposite.”
The inspirational fictional feature “The Girl Who Fly,” Diane Dos Santos from Brazil, and Diane Dos Santos, the first black woman in Brazil, has changed the way sports perceive the body and gymnastics body as well as the first black woman to win gold at the World Arts and Gymnastics Championships. Renner gets crazy.
“I have long believed that authentic imaginative storytelling is an important tool to make the world better.”
MFF & Co, like Renner, Luana Lobo and Mariana Oliva, producer partners and co-CEOS of MFF & Co, when the closure of participants media unlocks global television EVP. MFF & Co has been appointed by Kite’s Global Television. Kite’s global television was also useful for developing the television for Tom Hanks’ Tome Company Company Company. She bought it along with several projects, the TV team of participants, and like-minded talent, artists and executives who want to take part in missions.
MFF & Co also tries to create a show that is an attractive business proposal. MFF’s impact entertainment is inherently unwell and “leading to ideas for life-improving stories,” says Oliva.
“Pegasus is about cybersecurity, human rights and lack of regulation, but “there is a story aspiration that distinguishes Cohen, Reschum and producer Maria Feldman.”
The company is well-versed in business. “Every project has a different business model,” says Lobo. “We are working through collective information methodology, which is another decision-making process based on circles that encourages the participation of more perspectives in decision-making,” she adds. That “diversity awareness” allows MFF&Co to ultimately make “bold” decisions, she argues.
Accusations with the jidist
Above all, MFF & Co Jell Zell along with the Jittegeist. “We know that our audience is hungry for rich content.
“We find people everywhere who have the same mission,” she adds, checking out Natalie Pelas at the Atlantic, France partner of Pegasus, and Thomas Anargiros of parent company, Media One Studios France.
She also “of course,” says Joanna Natasegala, producer of “Vilunga,” who risks their lives to save the Gorillas Democratic Republic in Congo National Park.
Hopefully the next move will be announced soon.
