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Kendall Jenner cheered on former Bad Bunny during his halftime show performance at the Super Bowl. She was photographed holding hands with her friend Hailey Bieber and dancing in the crowd. The model is the star of this year’s Fanatics Sportsbook Super Bowl ad, which pokes fun at the basketball player’s ex-girlfriend in the commercial.
Kendall Jenner attended last night’s Super Bowl as the face of Fanatics Sportsbook’s Super Bowl ad. While the commercial poked fun at a former basketball player, there were even more fun moments during the game cheering on another former player. Bad Bunny, who Jenner dated from 2023 to 2024, was a performer at the Super Bowl halftime show. Jenner hasn’t posted anything about him on social media, but she was photographed dancing during his performance. The model held hands with friend Hailey Bieber as she swayed in the crowd.
Jenner keeps her relationships private, including her relationship with Bad Bunny, so it’s no wonder she didn’t publicly pay tribute. Instead, the model kept a professional presence on social media and only posted about her partnership with Fanatics Sportsbook. She bet on the Patriots and lost.
the model told WSJ when she was dating Bad Bunny in 2023. magazine about why she doesn’t comment on her love life. “I’m trying to find a balance between keeping things private and keeping things sacred (and also not letting the unfortunate frustrations and stress of people trying to participate in it prevent me from enjoying my side of it),” she said. “Does that make sense? I try to do things as privately as possible because I think that’s a healthier way to deal with relationships anyway.”
Bad Bunny’s setlist included songs from the album DeBÍ TiRAR MáS FOToS. In a January 2025 interview with Time magazine, the Puerto Rican rapper addressed rumors that the project’s title track was about Jenner. “I’ve been writing songs inspired by people who have no idea who they are,” he said. “The meaning of this song can depend on many different things, including the absence and love of someone who is no longer with you. But it can mean many other things than being no longer with you.”
Jenner and Bad Bunny dated on and off for over a year, and began dating in early 2023. In September 2024, Us Weekly reported that the two were no longer romantically involved after reconciling that summer. However, a source revealed that the two are on good terms, saying, “(The two) are still friendly, but they have taken a step back and are not dating.”
The two “got more serious after a short break[earlier this year]but ultimately things didn’t work out long-term,” the source added.
Last month, Jenner admitted she’s been single for a while after having “many” relationships in her 20s.
“I had some long-term, consistent relationships that were, like, not immediate, but close to each other,” she said on Owen Seale’s podcast “In Your Dreams.” “So I never really kept my 20s to myself.”
She decided to take some time out in the last year of her 20s: “When I turned 29, I made a little promise to myself where I wasn’t going to say no to anything. … I was going to stay open to things that seemed right for me. But I really wanted to make it my year to choose myself,” she explained.
“Again, that doesn’t mean people won’t or won’t come into my life,” she added. “That wasn’t really what I meant. I was just like, ‘I want to have fun. I want to make my own choices. I want to do what I want to do.'”
