Field & Stream, an outdoor lifestyle brand owned by country singer-songwriters Morgan Wallen and Eric Church, is entering the era of streaming TV.
Field & Stream and media company Outdoor America have entered into a strategic partnership under which Outdoor America’s free ad-supported streaming television (FAST) channel will be rebranded to Field & Stream TV in late January 2026. Additionally, the two companies plan to launch the channel as a broadcast channel, with details to be announced in the future.
Warren and Church were part of a group of investors that bought Field & Stream’s assets in 2024. The launch of Field and Stream TV is the next expansion in the company’s media footprint, adding a 24-hour television network to its print publications, website, social platforms and podcasts. The rebranded channel will “feature exclusive new content, original series and special programming, providing sponsors with the largest combined audience in out-of-home media,” the companies said.
The companies said the Field & Stream TV channel will work with “leading outdoor storytellers, top sports producers and music partners,” including Warren and Church, to develop original programming on hunting, fishing, camping, outdoor cooking and more.
Field & Stream will host the channel’s launch event at the 2026 SHOT Show, where executives said they plan to announce Field & Stream TV’s flagship original programming and production partners. The SHOT (Shooting, Hunting and Outdoor Trade) Show, organized by the Firearms Industry Trade Association, will be held in Las Vegas from January 20th to January 23rd, 2026.
Outdoor America FAST TV channels are currently available on smart TV platforms including Samsung TV+, Vizio WatchFree+, LG Channels, and TCLtv+. and streaming devices Roku, Amazon Fire TV, Apple TV, and Google Chromecast.
“We’re excited to partner with the Outdoor America team to launch the powerful and instantly available Field & Stream TV,” Doug McNamee, president of Field & Stream, said in a statement. “This partnership allows us to further tell stories that celebrate outdoor living through new exclusive programming and an unparalleled ability to reach viewers and sponsors across all channels. This is a decisive step in the continued evolution of Field & Stream.”
Nick Rhodes, CEO of Outdoor America Holdings, added, “The Field & Stream name represents the gold standard of outdoor authenticity. Together, we are building a world-class outdoor lifestyle network with premium programs, dynamic partnerships, and a global vision.”
Field & Stream’s origins date back to 1871, and the company says it has taught generations “how to hunt and fish, camp and explore, survive and thrive outdoors, while being at the forefront of the fight to protect and protect wild animals and wild places.” Under new ownership, Field & Stream has relaunched its print publications and introduced an experiential brand extension that includes a membership community, co-branded and licensed product lines, and a “modern, affordable lifestyle lodge concept.”
