MS NOW and CNBC have long told viewers which way the political and economic winds are blowing. Soon, we’ll be able to do the same thing with the real thing.
MS NOW and other businesses, part of Versant, which will soon be spun off from NBCUniversal, have signed a multi-year agreement with AccuWeather to make the company’s weather forecasts and data available. AccuWeather supports MS NOW and CNBC and appears on both “Morning Joe” and “Squawk Box” daily on-air segments.
During this unprecedented weather event, we know AccuWeather will provide our viewers with the highest quality data and reporting,” Scott Matthews, MS NOW’s senior vice president of newsgathering, said in a statement.
MS NOW, which will become MSNBC on Nov. 15, is working to build its own reporting operations. In September, the company announced an international reporting partnership with Sky News, a subsidiary of parent company Comcast.
To power its new weather reporting, MS NOW has hired David Parkinson as senior weather and election data analyst and Moses Small as climate reporter. Mr. Parkinson joins MS NOW from CBS News, and Mr. Small joins from KGTV at Scripps in San Diego. Mr. Parkinson and Mr. Small will work with AccuWeather’s expert meteorologists to provide forecasts across the Versant network.
“Proven accurate forecasts and warnings from AccuWeather’s expert meteorologists will now reach millions more people with this multi-year agreement across a number of new platforms,” AccuWeather CEO Steven R. Smith said in a statement.
