F1 star Damson Idris has been appointed as F1’s global ambassador.
The news comes days after Idris appeared alongside all 22 drivers in the new ‘All To Drive For’ campaign, helping to launch the new F1 season.
Idris co-starred with Brad Pitt in the movie F1 last year. In the film, Pitt plays Sonny Hayes, a former driver who is forced to retire to help a losing F1 racing team. Sonny must mentor and work with a new driver, Joshua Pearce, played by Idris. Director Joseph Kosinski and his crew filmed live Grand Prix races from around the world with the full cooperation of F1.
The film grossed over $630 million at the box office and is the most successful sports film of all time.
F1 President and CEO Stefano Domenicali said: “We are delighted to officially welcome Damson Idris to the F1 family, following his starring role in F1: The Movie, where he made box office history and helped bring our sport to new audiences. , he will be joining us as an official global brand ambassador. This is great as we value authenticity in F1 and Damson is passionate about the sport and shares our vision of growing it.” We will continue to work with him and leverage his incredible platform and position in the entertainment and lifestyle space to push the boundaries of how we can reach our fans. ”
Idris added: “I’ve always been drawn to spaces where culture, performance and precision meet, and F1 is right at the heart of that.
It’s a movie, but when you get close to it, its innovation, heart, and
The intensity behind it all, and the elite level at which the drivers drive. I’m really excited
I step into this role as a global ambassador. Being a part of this world now means a lot to me.
I’m proud to represent something that inspires and connects people all over the world. ”
As a global brand ambassador, Idris will act as a bridge between the world of F1 and the rest of the world.
the broader cultural and entertainment landscape; He plans to participate in several Grands Prix and support F1.
Extensive promotional activities to introduce different content, partners and new wave of fans
Sports.
In addition to being F1’s global brand ambassador, the actor has also turned designer for luxury jewelery house Didris, which draws inspiration from the legacy of Damson’s mother, Sirifat Idris. Sirifat Idris was a Nigerian jewelry broker who used jewelry as a way to uplift and support his family.
He will next star in Gina Prince-Bythewood’s Children of Blood and Bone. The movie is scheduled to be released in January 2027. He is also set to play Miles Davis in Bill Pohlad’s Miles & Juliet, about the romance between the iconic trumpeter and Juliette Greco.
The sport continues to grow rapidly, with more than 827 million fans, 43% of whom are under the age of 35 and 42% of whom are women.
