Cinnabon has ended its affiliation with “The Bachelorette” and “The Secret Life of Mormon Wives” in light of domestic violence allegations between reality star Taylor Frankie Paul and her ex-girlfriend Dakota Mortensen.
“Cinnabon has made the decision to end its collaborations with ‘The Bachelorette’ and ‘The Secret Life of Mrs. Mormon,'” a company spokesperson told Entertainment Weekly on Tuesday. “Following recent developments and allegations surrounding our lead cast, we are reevaluating this collaboration as it is no longer consistent with our brand values.”
Sources tell Variety that police in Draper, Utah, are investigating charges against Paul and Mortensen following the recent incident. Season 5 of “The Secret Lives of Mormon Wives” has been paused pending an investigation. Sources say the hiatus is likely to be relatively short, with production expected to resume soon with little impact on the Season 5 release schedule.
On March 9, Cinnabon announced a new Swaird soda “inspired by the viral beverage trend popularized” by the cast of “Mormon Housewives.” The company sold “Bachelorette” and “Mormon Wife” themed cup sleeves and packaging.
Paul has led the cast of The Secret of Mrs. Mormon since its premiere in 2024. She also appears on Season 22 of The Bachelorette, which premieres March 22 on ABC, and is currently in New York City promoting the season ahead of the premiere event in Los Angeles this weekend. This investigation has no impact on the release schedule or promotional campaigns for “The Bachelorette.”
This isn’t the first time Paul and Mortensen have gotten into an argument like this. In Season 1 of “The Secret Lives of Mormon Wives,” Paul was arrested for allegedly hitting, choking, and throwing a metal chair at Mortensen, with one of the chairs allegedly hitting one of her children from a previous relationship. She pleaded guilty to one count of aggravated assault. Charges of domestic violence in the presence of a child, child abuse and criminal mischief were dismissed. Paul’s arrest and probation caused significant delays in filming between the first and second episodes of Season 1 of Mormon Wives.
