Bella Hadid has announced a new campaign for her fragrance brand Orebella.
In a photoshoot for Window2Soul, one of the brand’s five fragrances, Hadid wore little other than the perfume itself.
The model showed off her bronzed skin in a completely sheer dress covered in colorful beads, as seen in the campaign itself and in behind-the-scenes snaps shared on Instagram.
While she hides her breasts in some photos, in others she relies on strategically placed embellishments to avoid wardrobe malfunctions.
This dress is by Clio Peppiatt, a British designer who is worn by celebrities such as Taylor Swift, Kim Kardashian, and Kendall Jenner.
The dress, dubbed the Rainbow Cora Mini Dress ($1,815), is currently available for purchase on the brand’s website.
Peeking out from beneath her loose blonde hair are Dolce & Gabbana’s colorful floral drop earrings.
The campaign images feature Hadid wearing five different looks: a beaded dress, a white halter top, a high-neck yellow coat, an off-the-shoulder lace dress, and a completely sheer black top.
“Every aspect of you deserves a unique scent. Five fragrances that change with your energy,” the collection’s branding describes.
But Hadid announced last year that she was quitting modeling, moving to Texas and starting Orebella.
She continues to model for her own brand and even appeared on the runway at this year’s Victoria’s Secret Fashion Show, despite recently battling Lyme disease.
