Apple Martin is off to a strong start to the year.
Just two weeks into 2026, the daughter of Gwyneth Paltrow and Chris Martin continues to serve as the face of Self Portrait and appear in fashion brands’ spring campaigns.
In one photo, the budding model stands ankle-deep in a high-slit dress ($620), wading on water as if she’s one with the lake.
In another photo, she is completely submerged in water, floating on her back wearing a cotton and lace look ($620).
Looking like a doppelganger of her mother, Apple wears a carefully selected white silk, inset lace, and pale yellow wrap dress for the Lake of the Woods-themed shoot.
There’s also a retro boudoir-style satin gown ($850), modeled by Apple standing calmly next to a fallen tree in the forest, holding a giant yellow snake.
The campaign was shot in upstate New York by photographer Ryan McGinley and styled by Mel Ottenberg. It’s the same team behind the 21-year-old’s first campaign for the brand, released this fall.
“While the first chapter formally introduced Apple to the creative industry, this new portrait series shows a more reflective evolution of her personality,” brand founder Han Chong wrote in a press release. “There is a maturity and stability to the image that is consistent with the direction she is heading.”
She is “becoming the icon of a new effortless style,” he concluded.
Back in September, Apple was announced as a new brand ambassador on Instagram.
“So excited! And so grateful for this opportunity. Thank you so much ❤️,” she wrote on her Instagram Story at the time.
Apple is aiming to make her official modeling debut while attending Vanderbilt University. Following this fall’s launch, she also appeared alongside her mother in GapStudio’s fall campaign.
In an interview with Vogue at the time, Gwyneth said, “I was so impressed that she already knew how to act in front of the camera,” to which Martin replied, “I was trying my best! Mom, I’m glad you recognize my work.”
And Apple isn’t just following in its famous mother’s footsteps. She is following in the footsteps of her musical father. The Coldplay frontman’s child also made his singing debut in Nashville at the end of October.
