The apples are not far from the tree.
Gwyneth Paltrow’s daughter, 21-year-old Apple Martin, shares it with her ex-husband, Chris Martin.
On Tuesday, the London-based label named the burgeoning fashion star as the face of the brand and shared the announcement via Instagram Reel.
In a joint post with Martin, who has a private account, the self-portrait shared a video taken by the 21-year-old’s caption, “Our New Miss Self-Portrait.”
Sporting a white t-shirt ($190) decorated with a “self-portrait” in a navy letter, she says, “I, Miss Apple Blythe Allison Martin, Gorg’s self-portrait little baby tee and these cute a-earrings come from the floor.”
She continued with a big smile on her face. “I’m a self-portrait of a new mistake and I’m very excited to see the campaign coming out.”
Martin brought her enthusiasm to the comments section, saying, “I’m so excited! And I’m very grateful for this opportunity. Thank you very much.
According to a press release, the collaboration will evolve over the coming months with a series of portraits, films and activations scheduled through the end of the year.
Following the first clip, the brand posted a photo of an emerging IT girl dressed in another white baby tee ($190), featuring a red logo with the caption “Family to the Family @Applemartin.”
On September 2nd, Martin hinted at a new fashion partnership and took a walk around Vanderbilt University campus, where he studied law, history and society in the same white and red cropped tea from the aforementioned Instagram post.
The sophomore in college looked cool and casual, styling the top in low-rise straight leg jeans, ballet flats decorated with black bows and adjustable sunglasses.
