Tom Keaveney has joined AMC Networks International in the UK as EVP and Managing Director.
Participate from ad measurement service iSpot.tv. He previously served as president of 605, LLC, a data analytics company acquired by iSpot.tv.
AMCNI-UK has strengthened its offering in recent years with linear brands such as ‘True Crime’ and ‘Legends’, which are operated in conjunction with Paramount through a joint venture. We also entered into FAST and AVOD partnerships with Virgin Media, Freely, 5 Stream and ITVX to expand our distribution strategy across multiple platforms.
Mr Keaveney’s new role will be based in London, where he will lead UK operations and oversee marketing, programming and FAST, among other areas of the business. He will report directly to Eduardo Zulueta, President of AMC Networks International.
“Tom is an experienced executive with a strong track record of leading innovative organizations in advanced advertising, measurement and technology,” Zulueta said. “He joins our UK business at a great time as we aim to drive audience engagement across our owned and partner platforms, strengthen our relationships with key industry partners in the region and maximize the value of our content and brands.”
Mr Keaveney added: “I am very excited to join AMC Networks International and help the team achieve its next stage of growth in the UK. As our industry continues to navigate this period of change, AMC’s combination of outstanding programmes, excellent UK market positioning and strong local partnerships positions us well for new opportunities and success in the future.”
