A$AP Rocky, the rapper-turned-style setter who always graces every fashion event and who graced the cover of ELLE’s October 2025 issue, will now officially represent CHANEL as an ambassador.
The fashion house today announced a collaboration with the music artist, citing his “talent, curiosity and boundless creativity” as the qualities that make him the perfect fit for Chanel.
“In addition to being a wonderful human being, Rocky is a wonderful artist who pours his heart and soul into every project he works on,” artistic director Mathieu Blazy said in a statement.
Blazey added: “Musician, actor, father, friend…he brings so much to the table and always responds with kindness. We are thrilled to welcome him to Chanel and excited to work together again.”
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The admiration is mutual. Rocky said of Blazey, “Mathieu’s imagination moves fashion forward. His designs are both delicate and powerful, grounded in reality, yet always evoking a sense of wonder. I can’t wait to see him at Chanel.”
In late October, Rocky was spotted on the streets of New York City filming for “Chanel’s Secret Project” with actress Margaret Qualley.
It’s been a monumental year for the multi-talented artist, who just welcomed his third child, Rocky Irish Meyers, with partner Rihanna. Rocki also joined their two sons, RZA and Riot Rose. Rocky also appeared in two movies: If I Had Legs I’d Kick You and Spike Lee’s Highest 2 Lowest. In October, she was chosen as the CFDA’s 2025 Fashion Icon.
Commenting on the title, CFDA Chairman Thom Browne said, “A$AP Rocky is a fashion icon in its purest form. He is one of a kind…His truly original approach to fashion inspires me and many others to think differently.”
The rapper told the New York Times that he “never wanted to be a fashion designer,” but clothes are clearly another of his passions and what he does best. As co-chair of the 2025 Met Gala, Rocky wore a design by his creative agency AWGE that celebrates the marmot coat. He wore Christian Louboutin oxfords and an ensemble created in collaboration with AWGE and Bvlgari Jewelry.
“Marmots are a Harlem tradition. Everybody wears marmots in the winter,” Rocky told Vogue at the time. “It was our teenage jacket.”
He and Rihanna make it a point to shut down every time they step on the red carpet. The couple frequently joke about their love of fashion and their tendency to steal from each other’s wardrobes.
On a May 2025 episode of Vogue’s podcast The Run Through, he spoke about his sense of style, saying, “Sorry for the language, but I’m doing what I want to do. I want to express and be a catalyst for bold men.”
He added, “Sorry, I don’t know who drew the line between femininity, or just being feminine, and masculinity. I don’t know who drew that line, but for me there are no barriers.”
The ANTI singer also talked about how Rocky inspires her to dress better every day.
“I’m going to be on a plane. I’m going to be sweaty. He wants to wear a Bottega suit. I’m like, ‘Why would you do that to me?'” she joked.
But Rocky stressed in an interview with ELLE that his first priority will always be his growing family.
“What’s really great is raising a family and loving them. Being there,” he said. “When you go home, it’s about your family. It’s about your relationships. It’s about your home. Nothing else matters.”
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