Eli Roth’s The Horror section has signed a deal with alternative lifestyle brand Blackcraft Cult, filming new scary film company movies beyond the big screen.
With this agreement, Blackcraft Cult will become a product partner for preferred companies and oversee e-commerce, retail and event-based professional merchandising for all corporate initiatives and film releases. As part of the deal, Blackcraft Cult will produce custom limited edition items tied to the slates of Horror Section’s film, starting with last month’s “Jimmy & Stiggs.” The film is the first release of The Horror Section, a fan-owned 360 media company that focuses on redefineing the horror landscape of films, television, games, podcasts and live events.
Collaborations between companies will continue for upcoming releases, including “Dream Eater,” at the theater on October 24th. “Ice Cream Man” from Ross was dated in 2026. And then, “Don’t go to that house, bitch!”, a collaboration with Ross’ upcoming collaboration with Snoop Dogg was announced last week at the Toronto Film Festival.
The product is available at the official Horror Section online store, the Blackcraft Cult’s own e-commerce channel, and at Blackcraft Cult retailers in Los Angeles and Salem, Massachusetts.
In a statement announcing the deal with Blackcraft, Roth said he was a “big fan” of the company and explained that their style was “completely matched” with the films the Horror Section is releasing. “They have an incredibly loyal fan base, they create epic collectable clothing (and great coffee). I can see the partnership grow in all areas, not just products,” Ross said. “Bobby and the team love and understand fear deeply, even having their headquarters in Salem. In the future, we can see all of us making not just one but many films.”
Ross continues: “In every film we release, we hope it’s a special event for our fans and tailor special products for that film.
In another statement, Blackcraft CEO Bobby Schubenski described the partnership as “surreal” as he views Ross as a “part of the DNA” of his lifestyle brand. “Growing up, films like ‘Cabin Fever’ and ‘Hostel’ inspired me and made me fall in love with fear,” Schvenski explained. “Today, partnering with Eli and his new company, the Horror Section, is surreal. It feels like it’s all round.”
He added: “What excites me the most is the fresh thinking. It not only brings in incredible new horror films to fans, but also gives them the opportunity to actually own some of them. I’m particularly looking forward to working with Eli around his upcoming films and creating unique experiences.
The deal was negotiated by Conor Digregorio and Lorenzo Antonucci on behalf of the horror section.
