Bollywood star Jacqueline Fernandez launches an AI-powered digital avatar that gives viewers access to her personal book recommendations, late-night reviews and stories from her own life.
The avatars were built by Galleri5 (Collective Artists Network’s in-house AI studio) using AI conversation tools, text-to-speech, and interactive narrative technology. It is not just a portrait of Fernández, it is modeled after Fernández’s personality and worldview.
Fernandes broke out with the psychological thriller Murder 2 (2011) and went on to star in a string of top-grossing Hindi films, including the action blockbuster Kick (2014) co-starring Salman Khan, the Housefull series, and the Kannada action thriller Vikrant Rona (2022). She stars in the hit ensemble comedy Welcome to the Jungle, currently showing in theaters. The Sri Lankan-born, Mumbai-based actress was crowned Miss Universe Sri Lanka in 2006 before starting her film career in India.
At the heart of the Avatar experience is the Book Club, where the digital character shares the titles that have influenced her thinking, along with her own commentary and recommendations. The platform is also built around what she calls her “2 a.m. thoughts” in the announcement: snippets of introspection and personal anecdotes drawn from various chapters of her life, material that doesn’t typically fit into standard celebrity content formats.
“I’ve always loved sharing things that inspire me, whether it’s a book, a conversation, a lesson I’ve learned, or just a thought that sticks with me,” Fernandez said. “This avatar creates a whole new way to do that. It allows us to connect with people through stories, ideas, and experiences that might not necessarily find a place on social media.”
Collective Artists Network positions this launch as part of a broader push to leverage technology to deepen engagement with audiences while preserving the authentic voice of each creator. New content, book club additions, and conversations are added all the time.
Galleri5 has been developing AI avatars and production capabilities across its talent network. Fernandez’s build is one of the more editorially driven applications of that technology, centered around ideas and literature rather than brand promotion.
