Melissa Gorga is bringing her growing cookie empire to the Big Apple.
The “Real Housewives of New Jersey” star, 46, is expanding her viral bakery brand “Let’s Sprinkle by MG” to Morton Williams stores across New York City, a major milestone for her burgeoning sweets business.
The family-owned grocer will carry Gorga’s signature Italian Rainbow Sprinkle Cookies and Sprinkle Coffee Cake, giving shoppers the chance to get her festive desserts alongside their everyday essentials.
“We created Let’s Sprinkle to bring a little joy and celebration to everyday moments,” Gorga exclusively tells Page Six’s “Virtual Reali-Tea.” “New York has always shown me so much love, so I’m excited for our fans to be able to pick up our treats at Morton Williams.”
To celebrate the launch, Goga will be making a special in-store appearance at Morton Williams on the Upper West Side (Broadway, West 68th Street in 2015) on Thursday, April 2 from 11 a.m. to 1 p.m. Fans who purchase Let’s Sprinkle by MG products will have the opportunity to receive an autograph from the reality TV personality while supplies last.
The expansion comes after Gorga launches the brand in December 2024. Since then, Let’s Sprinkle by MG has quickly gained a loyal following thanks to its eye-catching desserts and delicious ingredients like real butter, vanilla bean, and almond paste.
What started as a passion project quickly grew into a full-fledged business, fueled in part by social media buzz and Gorga’s devoted fan base.
The Morton Williams rollout marks the latest step in the brand’s expansion, which already includes distribution throughout the tri-state region in major grocery chains such as ShopRite, King’s Food Market and Carruzzi’s.
Gorga’s sweet success story shows no signs of slowing down, as her sprinkle-studded treats hit shelves in Manhattan.
