Cannes is dipping its wealthy and perhaps bronzed toe into the creator economy.
Some of the world’s best auteur filmmakers will showcase their latest theatrical work at the Cannes Film Festival at the Palais this May, but just around the corner, digital content creators on platforms like Instagram, YouTube, and Tiktok will be taking part in the event’s first-ever Creator Economy Summit.
According to Marche, the half-day summit will be “an entirely new forum to bridge traditional cinema and the ‘creator economy’ and explore ‘new opportunities at the intersection’ of these two worlds.”
The creator economy, recently valued at more than $250 billion worldwide by Goldman Sachs and set to nearly double by 2027, is “rapidly reshaping the way stories are developed, financed and distributed as creators expand into feature-length storytelling and film production,” event organizers said.
Scheduled to take place on May 17th at Plage des Palmes, the summit will bring together industry leaders, content creators and other innovators and will begin with an “overview” of the “evolving landscape”, followed by “compelling success stories” and examples.
“Together they will explore the collaborations that are already emerging between these worlds, the challenges that remain, and the opportunities for the future of storytelling,” the organizers added.
The proliferation of content creators in the traditional film industry has criticized studios and distributors for prioritizing influencers, especially at premieres. Regular Cannes critics would be up in arms if they realized the same thing was starting to happen at the world’s most famous film festival.
