Meghan’s team has denied rumors that she will expand the As Ever brand to other countries after her partnership with Netflix ends.
Despite reports that the Duchess of Sussex is considering selling AsEver products in Australia, a spokesperson said this was all “speculation”.
“No decisions have been made regarding when or where international expansion will occur,” an As Ever spokesperson further told Us Weekly on Monday.
“Entering a new market is a well-thought-out process, but one we’re excited to explore as the brand continues its next phase of growth. Keep an eye on this space.”
The rumors began on Sunday when ITV News reported that Ms Markle, 44, and her husband Prince Harry would be visiting Sydney and Melbourne to discuss expanding her As Ever collection, which includes jams, rosé wine and flower sprinkles, outside the US.
A representative for Ms Markle and Prince Harry said in a statement that the couple planned to visit Australia next month “to engage in personal, business and philanthropic activities”.
The spokesperson added: “Further details will be shared in due course.”
On Friday, Page Six exclusively revealed that Netflix has severed ties with the actress’ lifestyle brand.
“Her show didn’t go on, so it didn’t make sense to continue the partnership,” an industry source exclusively told Page Six, referring to her series “With Love, Meghan.”
A Netflix spokesperson said: “Meghan’s passion for elevating everyday moments in beautiful and simple ways inspired the creation of the As Ever brand. We are thrilled to play a role in bringing that vision to life.”
A representative for As Ever told Page Six that the company is “grateful for our partnership with Netflix throughout our first year of launch.”
“The company has experienced meaningful and rapid growth, and As Ever is now ready to stand on its own,” the spokesperson added. “We have an exciting year ahead and can’t wait to share even more.”
In 2020, Markle and Harry signed a $100 million multi-year deal with Netflix, nearly nine months after stepping down as senior members of the royal family.
