Brooks Brothers hopes a trip to “The White Lotus” will give women even more reasons to shop the legendary fashion brand.
Leslie Bibb, who starred in the latest season of HBO’s hit series, is the star of Brooks Brothers’ new advertising campaign, released today. Officially titled “Make It Yours,” Viv appears in a variety of photos wearing a wide range of looks, including maxi skirts, argyle knit sweaters, playfully patterned ties, and sharply tailored blazers.
“I love Leslie Bibb,” Brooks Brothers CEO Ken Ohashi told Variety. “We think she’s very chic and very fashionable, but also very classic and has such a great energy. We really thought she was the perfect fit for our campaign.”
“Our women’s business is still small,” he continues. “It’s 12% of our business, but one in three Brooks Brothers shoppers are actually women, so we know there’s a huge opportunity to highlight that.”
Throughout the campaign images, Viv wears a Supima trench coat, traditional fit wool blazer, archival tennis sweater, and dozens of other luxurious pieces. Shop all items featured in the campaign here.
Founded over 200 years ago, Brooks Brothers is the oldest retailer in the United States. It has been worn by presidents such as Abraham Lincoln, JFK, and Barack Obama, as well as A-list celebrities such as Leonardo DiCaprio and Lady Gaga.
Another Hollywood face in the new campaign is comedian and author Alex Edelman. “When I met Alex, he said, “I bought my bar mitzvah suit at the Blues Brothers,” and I thought he was really interesting,” says Ohashi. “But then he said, ‘I didn’t know you were doing modernization or anything like that.'” He was like, “Go to the store.” ”
Mr. Edelman visited Brooks Brothers’ new 10,000 square foot flagship store in New York City’s Financial District. “He wrote me a letter and said, ‘Oh my God, I love this place. I love this product,'” Ohashi recalled. “That was about a year ago, and I was thinking about the campaign and I thought, ‘Why not use Alex?’
Coryena Rentmeester
The campaign, shot by photographer Corilena Rentmeester, also features creator and fashion influencer Thilinh Nguyen. Influencer Nick Wooster. Nick Arrington is a model, entrepreneur, and athlete. and advocate, model, and director Bethan Hardison.
Brooks Brothers used to have a store on Rodeo Drive, but it closed in 2018 and has since moved to the Beverly Center. Ohashi is currently “targeting” a position in Orange County. “We were looking at Los Angeles, but we lost our Orange County store, so that’s probably where we’ll open next (in the Los Angeles area),” he said. “We need to get back to being like Fashion Island, or we’re looking at Costa Mesa.”
