The 22nd Annual Puppy Bowl had an impressive showing at the Super Bowl on Sunday.
The show aired on February 8th at 2pm ET/11am PT and drew 15.3 million viewers on Animal Planet, Discovery, TBS, truTV, HBO Max, and Discovery+. This was the show’s best performance since 2018 and a 20% increase over last year.
“This year’s Puppy Bowl had our strongest performance in nearly a decade. Our success across linear and streaming highlights our unique ability to unite audiences around content that feels good and works,” said Joseph Boyle, Head of Content, Discovery Channel. “We are grateful to them for bringing so much joy to our viewers and are deeply proud of the purpose at the heart of this event.”
Puppy Bowl XXII is produced for Animal Planet by Bright Spot Content, an All3Media America company.
News of the Puppy Bowl’s strong numbers comes just one day after it was reported that this year’s Super Bowl averaged 124.9 million viewers, down about 2% from last year. Meanwhile, the much-anticipated halftime show led by Bad Bunny drew 128.2 million viewers, making it the fourth most-watched Super Bowl halftime show of all time. The official YouTube video of Bad Bunny’s performance reached 69 million views in two days.
Compare this to Turning Point USA’s alternate halftime show, headlined by Kid Rock. It’s not an apples-to-apples comparison because it aired on different platforms, but TPUSA’s concurrent viewership peaked at 6.1 million people, and videos on TPUSA’s official YouTube channel have attracted about 21 million viewers since Sunday.
