Tom Brady made flexible minutes from the Super Bowl sideline.
The former New England Patriots quarterback, 48, showed off a rare blue ceramic Audemars Piguet Royal Oak Perpetual Calendar watch worth about $500,000 during his former team’s loss to the Seattle Seahawks at Levi’s Stadium on Sunday night.
Brady posted a close-up of his watch on his Instagram Stories with a “😎” emoji.
According to Wrist Enthusiasts, this monochromatic and attractive model has a case, bracelet and bezel made entirely of cobalt-colored ceramic, with a grand tapestry dial and white gold hour markers. This luxury sports watch will be released in 2022 and sells for $479,000 on the secondary market.
Brady’s clock change came as he was recognized on the field before kickoff along with Super Bowl MVP legends Joe Montana and Peyton Manning.
During the opening ceremony, Green Day performed while a trio of quarterbacks took to the stage, drawing mixed reactions from fans on social media.
The Fox commentator sported the same watch at Saturday’s Fanatics Super Bowl party, pairing it with a midnight blue suede Tom Ford jacket. At a private party the same night, he was seen on video getting cozy with influencer Alix Earle.
Brady’s love for luxury watches is well-documented. The seven-time Super Bowl champion auctioned off 21 watches from his personal collection at Sotheby’s in December 2025, including a one-of-a-kind custom Audemars Piguet Royal Oak Flying Tourbillon that sold for $720,000.
Just two weeks ago, he showed off a diamond and blue sapphire Patek Philippe Aquanaut Luce watch at the NFC Championship Game that retails for more than $285,000.
Brady’s watch wasn’t the only Audemars Piguet spotted at the Super Bowl. Bad Bunny, who headlined the halftime show, paired his Zara outfit with a newly released Royal Oak automatic 18K yellow gold watch with a rich green malachite dial, valued at $75,700.
