Kansas City Chiefs star Travis Kelce will soon be selling America on how to get a good night’s sleep now that he’s an investor in Sleep Number Corporation.
Kelce, who won three Super Bowls with the Chiefs, will appear in a national TV spot for the company, which sells mattresses and beds that can adjust firmness, support and temperature.
The agreement reflects the changing nature of celebrity endorsement deals. The NFL star will work with the company to share Kelce’s sleep numbers trajectory and the impact the sleep numbers product has had on his performance, recovery and overall health, the company said. Kelce will be featured in Sleep Number’s national advertising campaign, which includes television commercials and digital content created for social platforms and other channels. In return, Mr. Kelce will receive a financial stake in a publicly traded company.
Sleep Number already has an extensive partnership with the NFL. The company emphasizes that it leverages technology and data to make mattresses, bedding, and other products.
“I’m intentional about where I invest and what brands I partner with. I’ve been sleeping on a Sleep Number bed for years, and it’s stayed the same throughout my career and through different seasons of my life,” Kelce said. “The ability to adjust the bed as your recovery needs change is something I have personally believed in, so becoming an investor felt like a natural next step. This partnership reflects my confidence in the direction the company is headed and the expansion of sleep opportunities.”
Kelce is expected to be a future NFL Hall of Fame candidate. His profile in pop culture has skyrocketed since he began dating pop superstar Taylor Swift, with whom he is currently engaged.
“Travis Kelsey brings a winning mindset on and off the field. He understands first-hand the importance of sleep to everyday performance, especially recovery,” said Linda Findley, president and CEO of Sleep Number. “Travis’ passion and recognition for the health benefits of sleep, combined with his business acumen, will help advance our work as we continue to share our story and attract new, younger consumers to our brand.”
Kelce is represented by 3 Arts Sports.
