Melania Trump’s Amazon MGM Studio movie will be screened simultaneously at 20 venues across the United States on January 29th, Page Six has learned.
Invitations to the premiere screening have begun ahead of the film’s theatrical release on January 30th.
The First Lady and President Trump will attend the Washington, D.C. premiere at the newly renamed Donald J. Trump and John F. Kennedy Performing Arts Center. Premieres will also be held in markets such as Los Angeles, New York, and San Francisco, all taking place at the same time.
Overflow theaters were booked for some of the premieres, and I’ve heard that each screening received eight times the expected response.
I hear that the advertising campaign is being rolled out in 30 countries around the world, from the side of the Duomo in Italy to Piccadilly Circus in London, England. One ad for the film has already appeared in the Las Vegas Globe.
Some international screenings are hosted by ambassadors appointed by President Trump, including one by Bill White, the U.S. ambassador to Belgium and former director of the Intrepid Sea, Air and Space Museum in New York. We previously reported that White and her husband, Brian Eure, are huge fundraisers for Trump and have close ties to Melania.
Mark Beckman, the film’s producer and first lady Melania’s senior advisor, said of the rollout and the first lady’s involvement: “She’s involved in every part of it. Every TV commercial, every billboard, a campaign across 30 countries.”
He added of the film, “No one has ever had such access to a first lady…[In a film]for the first time, she takes people to meetings and places they have never seen before. This is unprecedented.”
Regarding the film’s plans for a theatrical release, he said, “Melania Trump wanted this film to be inherently cinematic. It would only be released in theaters…We want that rich, highly stylized movie experience.”
I’ve heard that the streaming start date is set for mid-2026.
The film’s promotional campaign is being conducted through the first lady and Beckman, rather than the traditional approach of a studio launching a campaign for approval and then releasing the film. “She really drives the creative direction across all consumer touchpoints,” Beckman added.
The film depicts the days leading up to President Trump’s most recent inauguration and was released two weeks before Trump returns to the White House.
