Netflix has gone all-in on the Stranger Things 5 consumer products and brand partnership deal, making it the company’s largest programming run to date.
The fifth and final season of Stranger Things is divided into three parts. The first four episodes premiered on November 26th. To mark the conclusion of the global hit series, Netflix is promoting the largest collection of Stranger Things merchandise to date, spanning apparel, accessories, toys, home goods, food and books.
Among its products is what Netflix is touting as the ultimate collector’s must-have: the LEGO Icon Stranger Things: Creel House Set, which at 2,593 pieces is the largest Stranger Things LEGO set to date. This set is a replica of Creel House, a spooky epicenter of supernatural chaos in Hawkins, Indiana, and includes 13 minifigures of characters from the final season. Featuring an open-back design, it features seven fully furnished rooms and includes Easter eggs from all five seasons of Stranger Things.
The LEGO Icon Stranger Things: Creel House set is priced at $299.99 / £249.99 / €279.99. It will be available for Lego Insiders loyalty program members from January 1, 2026, and generally available at lego.com/strangerthings and LEGO Stores from January 4. Anyone who purchases this set between January 1st and 7th will receive a LEGO Icon Stranger Things: WSQK Radio Station set with Joyce and Hopper minifigures as a bonus with their purchase.
Stranger Things creators Ross and Matt Duffer (pictured above) said in a statement: “We grew up obsessed with the LEGO brand, so it’s honestly surreal to see Stranger Things rebuilt in bricks. As the show enters its final chapter and celebrates its 10th anniversary, bringing Creel House to life in this way feels like the perfect celebration of the world and the fans who made it all possible.”
Below is a sample of the range of Stranger Things 5 merchandise and partnerships.
Toys, Books, and Collectibles: Jazzwear, Squishmallows, Funko Pop!, Care Bears, Penguin Random House, Sirius Dice, Lego Brickheads, Dungeons & Dragons, Ravensburger, Clementoni, Santa Cruz, Panini
Care Bears x Stranger Things 5 Collection
Apparel and Lifestyle Accessories: Gap, Benetton, Nike & Converse, Pull & Bear, Size?, New Era, No Boundaries, Crocs, Minnetonka, Covergirl, Casetify, Aldo, Dr. Scutch, Zara, Clarks, Wrangler, Cotton On, JanSport, Niko &…, Casio
Home goods: Bialetti, Coleman, Williams Sonoma, Energizer, Displate, Gum, Bic, Maruhiro
Games: Brawl Stars, Dead by Daylight, Fortnite (Blitz Royale map with Hellfire Club), Minecraft (upcoming Blockception DLC)
Food and Beverages: Eggos, Doritos, Kellogg’s Cereal, Palermo (Surfer Boy Pizza), Chupa Chups, Kinder Joy, Chips Ahoy!, General Mills, Gatorade, Scoop Ahoy, Baby Bell, Totinos, Starbucks, Hellmann’s, Trident, Ceara.
Netflix is also partnering with retailers on Stranger Things 5 activations. That includes Target, which will carry the largest collection of exclusive items related to the show of any U.S. retailer, as well as “an immersive in-store experience and a dedicated online shopping destination.” Walmart stores will feature “on-trend ’80s-inspired apparel,” along with collectibles, plush toys, accessories, food and more. Specialty retailer Hot Topic carries apparel and accessories, collectibles, posters, plush toys, seasonal items and more.
In other initiatives, Netflix partnered with brands such as an arena takeover and apparel collection with WBNA’s Indiana Fever, a community holiday decoration contest with Nextdoor, and Spain’s Telefonica to deliver immersive experiences that take fans to the Upside Down.
The streamer said Netflix and several of its Stranger Things 5 partners have launched an ad campaign rooted in the “time travel” mission, featuring revived classic logos, packaging and even products that “look like they were ripped straight out of 1987.”
For example, Doritos and Netflix ran an 80s-style “Telethon to Hawkins” campaign in multiple markets alongside special edition Doritos Collisions Stranger Pizza x Cool Ranch Chips retro packaging, Stranger Things packaging across Doritos and Mini flavors, and limited edition Doritos Mini flavors.
Netflix’s partnership with Gatorade brings back ’80s products and advertising from Gatorade’s vaults, including the return of the Citrus Cooler for a limited time, with support from the “No Ordinary Athlete” spot narrated by Cleveland Browns star Myles Garrett. The Tide campaign, starring Stranger Things star Cara Buono as Karen Wheeler, also shows that the detergent can tackle even the toughest stains from the upside down.
