The Wonder Project subscription service on Amazon Prime Video is off to a strong start.
Variety has exclusively learned that the service received more than 500,000 subscription registrations in the first three weeks of its launch, and subscriptions became available on October 5th. The Wonder Project said the two most popular genres are family and drama, with titles such as “House of David” Season 2, “The Bible” miniseries and “Jesus Revolution” being the most popular.
Other popular titles include “The Secret of Walter Mitty,” “The Sound of Music,” “Charlotte’s Web,” “American Underdog,” “Interview with God,” and films such as “Something’s Gotta Give,” which last starred the late Diane Keaton. The Wonder Project offers what it calls “edited versions of your favorite movies.” That means movies available via subscription can be viewed as-is or as TV-edited versions to be aired on regular broadcast or basic cable to highlight the company’s commitment to family co-viewing.
The launch of Wonder Project subscriptions coincided with the premiere of Season 2 of the Biblical epic series House of David. The show remains the most popular show, but the Wonder Project says 60% of its viewing outside of that show is for TV series and 40% for movies. 95% of all titles in the catalog have been sampled at 210 DMAs nationwide since launch. 80% of viewing occurred in the living room, with the remaining viewing split between mobile, tablet, and web.
“The data confirms what we believed: This is exactly what millions of people have been waiting for. Faith is about the audience, not the genre, and our viewing patterns prove it,” said Kelly Merryman Hoogstraten, CEO of Wonder Project. “They watch comedies, dramas, documentaries and everything else. ‘House of David’ pushed them through the door, but they’re still in the 100-plus titles we’ve hand-picked. Here’s what delighted me: The vast majority are watching in the living room, on the big screen, together. As a mother of three, I know how rare that is – that everyone finds something they actually want to watch!
“We are seeing strong engagement across the country in the first few weeks,” Hoogstraten continued. “This isn’t a niche audience; it’s a national movement of families seeking entertainment that strengthens their values rather than strains them. Families are coming together again. They’re choosing shared experiences over separate screens. That’s what we built Wonder to deliver, and that’s exactly what’s happening.”
