Get ready, Huntr/x Gang: A slew of “KPop Demon Hunter” toys, collectibles, stuffed animals, games and role-playing products based on Netflix’s monster animated musical hit movie are coming next year.
Netflix announced that bitter rivals Mattel and Hasbro have each been named global “co-master” toy licensees for “KPop Demon Hunters.” Mattel and Hasbro products are expected to be available in retail stores starting in the spring of 2026. Such a dual co-master toy licensing structure for one property or franchise is believed to be unprecedented in the industry and reflects the strong demand Netflix expects for “KPop Demon Hunters” merchandise.
Overall, Netflix says that Mattel and Hasbro’s wide range of licensed merchandise “enables fans of all ages to enjoy the characters, music and film worlds in new and fun ways.”
Mattel plans to market and develop a variety of “KPop Demon Hunter”-themed products across multiple categories, including dolls, action figures, accessories, collectibles, playsets, and co-branded collaborations, for sale worldwide. To give fans a first look, Mattel is introducing a pre-sale 3-pack of Huntr/x fashion dolls. It will be available for pre-order from Mattel Creations (this link) starting November 12th, with orders expected to ship in 2026.
Meanwhile, Hasbro’s “KPop Demon Hunter” product collection will span categories such as customized plush toys, youth electronics, and role play. Additionally, Hasbro will create collaborations with “KPop Demon Hunter” and other properties such as Hasbro Games, Wizards of the Coast, Nerf, and Furby. The first product from the deal with Hasbro will be Monopoly Deal: KPop Demon Hunters, a card game featuring characters and themes from the movie, priced at $12.99, available for pre-order at Amazon, Target and Walmart starting Tuesday (October 21), with orders expected to ship on January 1, 2026.
Netflix and its partners are working hard to release more KPop Demon Hunter merchandise after the movie became an unusual hit for the streamer. After its release on Netflix on June 20, both the film and its soundtrack rose to the top of the charts. According to Netflix, the film is currently the most popular movie of all time on Netflix, having been viewed more than 325 million times worldwide in 91 days. The film’s soundtrack became the No. 1 album on Billboard’s 200 Albums chart, streamed 8.3 billion times worldwide (and the single “Golden” became a girl group’s longest-running No. 1 hit on the Billboard Hot 100 in the 21st century). Additionally, all five of the film’s main characters were among the top five most searched Halloween costumes of the year, according to Netflix.
Following significant interest in KPop Demon Hunters, Netflix has broken its aversion to theatrical distribution and released the animated film in more than 1,700 theaters across North America on August 23rd and 24th. The film will be shown at all three major theater chains in the United States (AMC, Regal, Cinemark) and select theaters for Halloween weekend screenings from October 31st to November 2nd.
KPop Demon Hunters is produced in partnership with Sony Pictures Animation. The two companies are in talks about a sequel.
“KPop Demon Hunter unleashed a global fan frenzy, with everyone dancing, singing and screaming more than they were emotionally prepared for,” Netflix Chief Marketing Officer Marian Lee said in a statement. “‘Huntr/X’ taught us that a truly great trio is more than the sum of its parts. Netflix, Mattel, and Hasbro joining forces in a first-of-its-kind collaboration means fans can finally have the best dolls, games, and merchandise they’ve not-so-subtly asked for on every social platform known to humanity. As Rumi, Mila, and Zoe would say, for the fans!”
KPop Demon Hunters is a “powerful pop culture phenomenon with global resonance that aligns seamlessly with our portfolio of iconic brands and our commitment to innovation,” Tim Kilpin, Hasbro’s president of toys, licensing and entertainment, said in a statement. “This collaboration with Netflix allows us to bring the dynamic world of movies to life beyond the screen, giving fans new ways to immerse themselves through play. Together, we are building a product lineup that connects storytelling and fandom in a way that is uniquely Hasbro.”
“In celebration of the blockbuster characters at the heart of the film, Mattel will leverage its world-class design, creative and marketing expertise to introduce a wide range of products across key categories to delight fans around the world,” Roberto Stanich, Mattel’s chief global brand officer, said in a statement.
Directed by Maggie Kang and Chris Appelhans, KPop Demon Hunters follows a trio of K-pop superstars, Huntr/x. When the stadium isn’t full, Huntr/x uses his secret identity as a ferocious demon hunter to protect fans from ever-present supernatural threats. They must join forces to face their greatest enemy yet: the Saja Boys, a charming rival boy band of devils in disguise.
