Spain has figured out how to turn its creative talent into a serious global business. In a joint presentation at Mipcom, leading entertainment research company Parrot Analytics and Spanish trade and investment corporation ICEX revealed new data showing that the southern European country is one of the world’s most efficient and reliable sources of hit content.
Fueled by generous federal and regional government incentives, Spain is experiencing a production boom, increasing the number of shows both in quality and quantity. The Spanish government’s aggressive investment in the television and film industry has strengthened local creators and also attracted foreign productions to film in Spain. Increasingly, Latin American producers are also locating in Madrid to take advantage of state incentives, cachet and co-production agreements with many countries.
Spain has even opened a support office in Singapore to increase its presence in Asia, where demand has increased 63% since last year, according to a report presented at the annual conference in Cannes. Faster growth in Asia includes notable increases in Singapore (+127%), China (+75%) and India (+61%).
“Streamers need bets they can trust,” said Jaime Otero, VP of Partnerships at Parrot Analytics. “Spain’s 26.1% hit rate is the highest in Europe and Latin America, and second only to South Korea. The combination of +63% Asian demand and clear subscriber influence across major streaming services shows broad and profitable potential. This level of insight increases investment re-risking, increases financial upside, and separates leaders from the rest.”
“This data is conclusive proof that our strategic investments in the audiovisual sector are delivering impressive benefits for Spain,” said Luis Mayoral Gabaldon, Director of Creative Industries at ICEX.
“Our world-class hit rate is no coincidence; it reflects the nation’s deliberate focus on excellence and innovation. A few years ago, we demonstrated that our work can scale and reach beyond local markets. Now, we’re demonstrating the connectivity of our content across audiences, platforms, geographies and genres, and our global partners rely on us.”
Otero pointed out that the Spanish audiovisual industry is now offering more diverse content that performs well on all platforms and regions, rather than relying on a few hits as it did a few years ago. Last year saw the global success of Spanish content accelerated by JA Bayona’s Oscar-nominated “Society of the Snow,” the hit Netflix series “Money Heist,” and Prime Video’s “Red Queen.”
Jaime Otero, VP of Partnerships, Parrot Analytics
According to the report, “Spanish titles’ share of 80% of global streaming revenue in Spain has almost doubled since 2020 (from 7.0% to 13.5% in the first half of 2025).”
Details announced at Mipcom on October 13 include:
Global Revenue Share: Spain accounts for 6.47% of global non-English streaming revenue (2022-1H 2025) Prime Video: Apocalypse Z: El Principio del Fin is the No. 1 non-English language film by subscribers worldwide since 2024, with a total of 1.1 million subscribers worldwide in the first period (first 13 weeks after release) Disney+: “Invisible” and “Cristobal Balenciaga” each ranked in the top 15 non-English series in acquisition and retention in the first 13 weeks. Netflix: “Carlos Alcaraz: A Mi Manera” ranks among the top five non-English documentaries in its first 10 weeks.
This year’s analysis is based on the $5.1 billion revenue baseline reported at MIPCOM 2024 and reflects Spain’s tactical shift from promotions to data-verified ROI (return on investment).
Mipcom will be held from October 10th to 16th.
Provided by ICEX
