Amazon Prime Video quietly removed James Bond’s artwork after getting an online reverse rush from a fan who discovered the 007 gun was airbrushed.
Last week, the franchise’s artwork was posted on the Prime Video UK website, where Bond was virtually digitally disarmed, across each film image where the gun was previously on display. In some cases, such as “Dr. No” and “Goldeneye,” the iconic Walther PPK was edited by hand, while in other cases cropped out. In the case of “Kill’s View,” Roger Moore’s arm appears to be extended and he cuts the gun out of the frame.
The doctor’s images are not overlooked, and many on social media have criticised the censorship, claiming it is a warning of what should come to 007, currently in Amazon’s hands.
Britt actor Rufus Jones (“Richard”, “W1A”) joked that the poster’s new, gunless bond now appears to be making a rude gesture.
Following the cultivation of James Bond Day on October 5th and online backlash, Prime Video UK has now removed the controversial artwork just as stealthily as the super spy itself, completely removing it, replacing it with stills from each film. However, online attention has been noted that none of the stills feature gun-carrying bonds. Prime Video declined to comment on the issue.
For many 007 fans who commented online, the artwork situation could have been a nasty look on James Bond’s future. However, this controversy could simply be the result of fraudulent agents in the compliance department.
